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☆ From flavor drops to new shapes, how Kraft Mac and Cheese is trying to maintain its dominance
▼ + stars: | 2024-11-29 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +5 min

New York CNN —With Kraft Mac & Cheese’s latest product, the 87-year-old brand is taking a page from hip streetwear companies. Available Friday exclusively on Walmart’s website, Kraft is selling just 15,000 boxes of its limited-edition everything bagel flavor. For the past three decades, Kraft Mac & Cheese has been sold in more than 40 licensed designs, ranging from “Rugrats” to “Spongebob Squarepants,” targeting families with younger children. Now that these kids have grown up with the brand, Kraft is gradually adding designs to attract young adults. Kraft Mac & Cheese released new shapes targeted at young adults.

Persons: Kraft, Connor Rattigan, “, ”, ” Kraft, Kraft Heinz, PepsiCo’s Rice, Flavorites, Andrea Hernández, Millennials, Spongebob, Michael M, ” Ashleigh Gibson, Mario, Rattigan, it’s “ Organizations: New, New York CNN, Kraft Mac, Kraft, Consumer, CNN, “, Walmart, Aldi, Star Locations: New York, United States

☆ Keurig Dr Pepper will buy energy drink maker Ghost for more than $1 billion
▼ + stars: | 2024-10-24 | by ( Auzinea Bacon | ) edition.cnn.com time to read: +1 min

New York CNN —Keurig Dr Pepper will expand its energy drink business by acquiring the brand Ghost for more than $1 billion. The range of Ghost’s energy drink flavors, in partnership with sweet brands like Sour Patch Kids and Oreo, sets Keurig up to appeal to a younger audience, the company said in a statement Thursday. This is the biggest deal Keurig has signed off since acquiring Dr Pepper Snapple Group in 2018 for nearly $19 billion in cash, according to the Wall Street Journal. Keurig Dr Pepper Inc. (KDP) will acquire Ghost in two stages, paying $990 million in cash for 60% of the company by early 2025, then will buy the remaining stake in 2028, according to the statement. The deal includes Ghost’s sports nutrition business and energy drink arm.

Persons: New York CNN —, Dr Pepper, Keurig, Tim Cofer, “, ” Cofer, Pepper, Ghost’s, Dan Lourenco, Ryan Hughes, ”, Lourenco Organizations: New, New York CNN, Dr Pepper Snapple Group, Wall Street, C4 Energy, Black Rifle Coffee Company, Pepper Inc Locations: New York

☆ I tried 43 of Trader Joe's fall foods, and would buy at least 31 of them again
▼ + stars: | 2024-09-26 | by ( Savanna Swain-Wilson | ) www.businessinsider.com time to read: +52 min

Trader Joe's Fall Harvest salsa had an unusual sweetness that I didn't care forThe Fall Harvest salsa isn't the only seasonal dip Trader Joe's has for fall. Trader Joe's pumpkin-spice granola bark was thicker than I expectedTrader Joe's pumpkin-spice granola bark was thick. I used Trader Joe's pumpkin brioche to make a lovely French toastTrader Joe's pumpkin brioche is a unique fall take. Trader Joe's pumpkin 4-cheese Greek-yogurt dip had way too many competing flavorsI was not a fan of this Trader Joe's dip. Trader Joe's pumpkin pancake and waffle mix can elevate your fall breakfast gameTrader Joe's pumpkin pancake and waffle mix was incredible.

Persons: —, I've, Joe's, Wilson, I'm, I'd, they're, Savanna, empanadas, Wilson I, hummus, Wilson I'm, it's, Joe, dente, you've Organizations: Service, Business, Wilson Apple, Pretzel Slims, Joe's Pretzel Slims, Wilson Locations: Savanna, globs, Swain, Monterey Jack, chiles, Brussels

☆ Coca-Cola is pulling Spiced, its newest ‘permanent’ flavor, from store shelves
▼ + stars: | 2024-09-24 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers. “As part of this strategy, we’re planning to phase out Coca-Cola Spiced to introduce an exciting new flavor in 2025,” a spokesperson said. The short lifespan of Spiced Coke is surprising, because the company promoted it as a permanent flavor. Coca-Cola introduced Spiced Coke in February with a splashy ad campaign. The beverage blended the traditional Coke flavor with raspberry notes.

Persons: ”, Coke, DJ Marshmello, Sue Lynne Cha, ” Cha, “, Coke’s Organizations: New, New York CNN, Dreamworld, North America, “, CNN Locations: New York

☆ Jim Cramer prefers Mondelez over this food peer — plus, his take on 4 more stocks
▼ + stars: | 2024-08-12 | by ( Kevin Stankiewicz | ) www.cnbc.com time to read: +1 min

The deal will help improve Key's balance sheet, Jim Cramer said. Robinhood : Shares rose more than 4% after Piper Sandler upgraded the brokerage firm's stock to a buy rating. Prologis : Shares fell a little over 1% after Bank of America downgraded the stock to a hold rating. Qualcomm shares were down about 1% Monday. General Mills : Shares were slightly lower despite Goldman Sachs initiating coverage of the stock with a buy rating.

Persons: Jim Cramer's, Jim Cramer, Piper Sandler, Cramer, Jim, I'm, General Mills, Goldman Sachs, Mills Organizations: CNBC, Club, Canada's Scotiabank, Bank of America, Qualcomm, Wolfe Research, Apple, Mondelez Locations: Cleveland

While keeping his outperform rating, Vijay Rakesh chopped $10 off his price target to $145. The Oreo maker should see above-average earnings growth, Jordan said, and the stock itself is a high-quality core holding. — Alex Harring 5:50 a.m.: UBS lays out earnings expectations for Nvidia UBS is remaining bullish on Nvidia heading into the artificial intelligence giant's earnings report. Analyst Timothy Arcuri reiterated his buy rating and $150 price target heading into earnings expected later this month. His price target of $23, up from $20, implies a gain of 28.3% over the next 12 months.

Persons: Piper Sandler, Vijay Rakesh, Rakesh, Alex Harring, Shaun Kelley, Kelley, — Alex Harring, Eli Lilly, Eli Lilly's, James Shin, Shin, Jefferies, Samad Samana, Samana, Goldman, Goldman Sachs, Mills, Leah Jordan, Jordan, Kraft Heinz, Timothy Arcuri, Arcuri, Patrick Moley, Morley, HOOD, Fred Imbert Organizations: CNBC, UBS, Mizuho, Micron, Seagate Technology, Western, Bank of America, Gaming, Consumer, Terre Haute, Kentucky Derby, Deutsche Bank, Par Technology, Jefferies, Conagra Brands, Hershey, Nvidia UBS, Nvidia Locations: Churchill, Northern, Northern Virginia, Kentucky, Robinhood

☆ Americans aren't spending like they used to, and it's forcing a reckoning for companies from Starbucks to Whirlpool
▼ + stars: | 2024-07-31 | by ( Alex Bitter | Dominick Reuter | ) www.businessinsider.com time to read: +7 min

Read previewShoppers are slowing down spending on everything from burgers to dishwashers, and that's bad news for a growing number of companies. While inflation has since cooled, Americans are still stuck with higher prices for many of the things they buy. Shoppers are slowing down food spending — even at grocery storesThe spending slowdown has hit restaurant chains, which have launched new deals to get customers in the door. Over the past two years, income growth has helped consumer spending beat expectations, Jefferies analyst Corey Tarlowe said in a note on Monday. One bright spot in consumer spending: Cruises, which are seeing record demand.

Persons: —, McDonald's, Burger, Taco, Jefferies, ETIENNE LAURENT, Laxman Narasimhan, It's, Dirk Van de, Van de, Andrew M, Watterson, Michael Liersch, Wells, Corey Tarlowe, Horacio Villalobos, dreuter@businessinsider.com Organizations: Service, PepsiCo, UPS, Business, Shoppers, Burger King, Taco Bell, Starbucks, Getty, Walmart, Bureau of Labor Statistics, Unilever, Whirlpool, Airlines, Jefferies, Costco Locations: Pellegrino, North America

“My cart looks ridiculous,” said Ms. Uhuru, 48, who supplements her hauls with vegetables grown in her garden. “People think I am a shift shopper.” Sylvia Jarrus for The New York Times, including previous image. Sawyer’s April Shopping Total shopping trips: 14 Impulse purchases: Castelvetrano olives ($5.99) and sparkling water (prices vary) Share of drinkable purchases: 70 percent What might a stranger notice if she peered into Sawyer Bonsib’s cart? “The old adage ‘Don’t go grocery shopping when you are hungry,’ applies triply during Ramadan,” he said. “Or my toddler will gnaw on a tortilla while I’m making dinner.” Jessica Attie for The New York Times, including previous image.

Persons: —, creamer, Jackie Kesterson, haven’t, ”, “, Kesterson, Rebecca Gratz, Kimberly Uhuru Detroit, Kimberly Uhuru, Uhuru, ” Sylvia Jarrus, Sawyer, Mr, Bonsib, Alcoholics Anonymous, isn’t, ” Will Newton, pita —, Pecorino Romano, pistachios, Ayse Gilbert, Gilbert, She’s, ” Kerry Tasker, Sonal Singh, Singh, Carolyn Fong, Bingahlan, Abdul Bingahlan, chiles, We’re, Bingahalan, ‘, Brittainy Newman, Amy O’Neill Houck, ” — Mindy Huskins, — Naeman Mahmood, ” — Martha Goff, Gabby Cavazos Austin, Gabby Cavazos, Cavazos, ” Jessica Attie, Young, Alan Young, . Young, Croix seltzer Organizations: THE, Amazon Grocery, Vee, The New York Times, Walmart, Alcoholics, Costco, Gilbert Anchorage, University of Georgia, Mart, chiles, Atlanta, Emory, Coordinating, Foods, Assistance, SNAP Locations: United States, romaine, Jackie Kesterson Omaha, Rosedale Park, Target, Croix, Waterloo, Malvern, Ark, Gilbert, Alaska, Anchorage, Carmel , Calif, California, Sonal Singh Foster City, Calif, India, Foster City, Bingahlan New York City, Cordova , Alaska, Newark, Del, Atlanta, Sacramento, Gabby Cavazos Austin , Texas, Texas, Young Hilo, Hawaii

☆ Cup Noodles wants to rethink the way you eat ramen with new s’mores flavor
▼ + stars: | 2024-07-01 | by ( Erika Tulfo | ) edition.cnn.com time to read: +3 min

Cup Noodles is trying to change that — with a new s’mores-flavored instant ramen. While this marks Cup Noodles’ first foray into dessert territory, the noodle maker is no stranger to non-traditional ramen pairings. “Cup Noodles Campfire S’mores” is the latest in a series of seasonal flavors aimed at shaking up how consumers perceive the brand. Despite the saturated s’mores market, Saunders sees Cup Noodles as occupying a unique position that could get people talking because of ramen’s association with traditionally savory flavors. Stanton says younger buyers tend to be more playful with their tastes, adding that the s’mores flavor appeals to the connection between food and childhood memories.

Persons: Noodles, graham, ’, Nissin, Neil Saunders, It’s, ” Saunders, Priscila Stanton, ”, “, there’s, Saunders, ” Nissin, Gen Z, Stanton, Saunders doesn’t Organizations: CNN, Walmart, Nissin, USA Locations: ”

Elisa Marshall and Benjamin Sormonte didn't want to be overly ambitious when launching a business in New York in 2014. Some items feature "a fun twist," Marshall says: The salted chocolate cookie sandwich with white chocolate ganache resembles a fancier, French version of an Oreo. Sormonte and Marshall didn't know how much launching a cafe in New York would cost, and ended up spending $250,000. The praise brought in waves of customers, and Maman brought in roughly $2 million in revenue during its first full year. And it was great," Marshall says, adding: "Next thing you know, we're the hottest cookie in New York."

Persons: Elisa Marshall, Benjamin Sormonte didn't, Marshall, Oprah Winfrey, Sormonte, — Marshall, childhoods, Armand Arnal —, Sormonte's, Marshall didn't, Maman Organizations: CNBC, Michelin Locations: New York, SoHo, Toronto, France, Montreal, Ibiza, Spain, New, Tribeca

☆ I tried ice-cream cakes from 3 popular chains, and the best was also cheaper than the rest
▼ + stars: | 2024-06-17 | by ( Molly Allen | ) www.businessinsider.com time to read: 1 min

Much to my surprise, Dairy Queen's ice-cream cake was my absolute favorite. The Dairy Queen ice-cream cake didn't even need real cake. Molly AllenI would totally buy the Dairy Queen cake again, thanks to its many great textures and flavors. I would definitely get another ice-cream cake from Cold Stone, but I'd try different flavors that might be less intense and overpowering. I'd be open to trying another ice-cream cake from Baskin Robbins — especially if it were customized with my favorite flavors — but I wouldn't buy the Oreo one again.

Persons: Molly Allen, Baskin Robbins —

☆ Ukraine’s Oreo production is back in business after Mondelez repaired its war-damaged factory
▼ + stars: | 2024-05-31 | by ( ) edition.cnn.com time to read: +2 min

Mondelez’s plant in Trostyanets is now fully rebuilt after opening partially last year to make chocolates, according to a company statement. The company said the Oreo cookies and other chocolates produced at the Ukrainian factory are not being exported to neighboring Russia. Mondelez said it was making its business in Russia “stand-alone” with a self-sufficient supply chain by the end of 2023. “We continue to increase our investments in supporting and rebuilding Ukraine,” the company said in the statement. Norges Bank, Mondelez’s 11th-largest shareholder according to LSEG’s Eikon, backed the proposal, according to the fund’s disclosures.

Persons: Mondelez, “, Dirk Van de, LSEG’s, ” Organizations: CNN, Nestle, Reuters, Milka, Cadbury, Norges Bank Locations: Ukraine, Trostyanets, Russia, Europe, Oreos, Georgia, Kazakhstan, Ukrainian, Mondelez’s

☆ Oreo-maker Mondelez fined $366 million for rigging European markets
▼ + stars: | 2024-05-23 | by ( Olesya Dmitracova | ) edition.cnn.com time to read: +2 min

London CNN —Mondelez, the maker of Oreo and Cadbury Dairy Milk chocolate, has been fined €337.5 million ($366 million) for hindering the trade of chocolate, cookies and coffee between European Union countries in order to keep prices high. Margrethe Vestager, the EU’s competition chief, said in a statement Thursday that Mondelez had illegally limited cross-border sales within the EU to maintain higher prices for its products. The European Commission, which started looking into the case in 2019, found that Mondelez International (MDLZ) had deliberately restricted cross-border trade and abused “its dominant position” in some national markets for the sale of chocolate bars. Mondelez made an accrual for the fine last year and no further measures will be necessary to finance it. In another case, Mondelez required a customer to charge higher prices for exports compared with domestic sales.

Persons: London CNN — Mondelez, Margrethe Vestager, Mondelez, “, Mark Thompson Organizations: London CNN, Cadbury, Union, European Commission, Mondelez International, EU Locations: Netherlands, Belgium, Germany, Austria, Bulgaria, Romania

☆ Your movie theater may be shortchanging your drinks, a lawsuit alleges
▼ + stars: | 2024-04-19 | by ( Samantha Delouya | ) edition.cnn.com time to read: +3 min

CNN —Not even a beer at the movies is spared from shrinkflation, alleges a lawsuit against Cinemark. Waldrop then took the container home and measured it for himself, finding it only held 22 ounces, according to the lawsuit. Rising prices seem to have boosted that revenue: Cinemark reported concession revenue for 2023 exceeded revenue in 2019 by 3%, even though movie attendance was 25% lower. A 20-ounce drink at the Plano, Texas, Cinemark theater Waldrop visited costs $7.80 pre-tax, while a 24-ounce drink costs just $1 more, at $8.80. “The 24 oz drink should provide a deal for consumers over the 20 oz drink’s price: $0.37 per ounce vs. $0.39 per ounce,” the lawsuit said.

Persons: Shane Waldrop, Waldrop, overpaying, ” Jarrett Ellzey, Cinemark, ”, Pennsylvania Democratic Sen, Bob Casey, ” Ellzey, “, CNN’s Bryan Mena Organizations: CNN, Cinemark, Pennsylvania Democratic, Labor Department Locations: shrinkflation, Texas, Plano , Texas

☆ Russia's hunted A-50 command planes are its eyes over Ukraine. Here's how it compares to the Boeing E-3 Sentry.
▼ + stars: | 2024-04-17 | by ( Benjamin Brimelow | ) www.businessinsider.com time to read: +13 min

Ukraine's most significant aircraft kills in 2024 are two Russian A-50 command planes. AP PhotoThe MainstayAEW&C aircraft are aerial radar stations meant to detect and track enemy weapon systems — namely aircraft, missiles, and naval ships. An E-3 Sentry takes off at Nellis Air Force Base in Nevada in January 2024. Last November, the Russians threatened to destroy a French Air Force E-3 that was operating over the Black Sea in what a French military spokesman described as "a particularly aggressive radio exchange." AdvertisementLast year, the US Air Force announced that it had selected the Boeing E-7 Wedgetail as the E-3's intended replacement.

Persons: —, Tupolev, William R, Park Chung, hee, Anwar Sadat, Joseph Barron, hasn't, Benjamin Brimelow Organizations: Service, Russian Aerospace Forces, Soviet Union, Machulishchy, State TV, Radio Company, AP, Western Allies, Beriev, Ilyushin, NATO, Nellis Air Force Base, US Air Force, System, Boeing, Air, Air Force, North American Aerospace Defense Command, NORAD, Saudi, Royal Air Force, Control Force, NATO Air Base, U.S . Air Force KC, US Air Force Ukraine, Ukrainian Air Force, Allied, French Air Force, Global Affairs, Fletcher School of Law, Diplomacy, Business, Modern, Institute Locations: Russian, Ukraine, Soviet, Minsk, Belarus, Ukrainian, USSR, China, India, Turkey, Chechnya, Georgia, Syria, Syrian, Nevada, American, Latin America, South Korea, Egypt, Saudi Arabia, Iran, Iraq, France, Chile, NATO, Germany, Europe, Azov, Russia, Poland, Romania, Australia, West

☆ Doughnuts, smoothies, pizza, MoonPie, eyewear — brands are going all out-of-this-world with solar eclipse-themed goodies
▼ + stars: | 2024-04-04 | by ( Parija Bhatnagar | Parija Kavilanz | ) edition.cnn.com time to read: +5 min

On Monday, April 8, millions of people will witness a rare total solar eclipse as it passes over Mexico, the United States and Canada. For starters, Pizza Hut will give customers a “Total Eclipse of the Hut” deal on eclipse day, offering any large-sized pizza for $12. This is the second time Krispy Kreme has created a new one pegged to a total solar eclipse. Back in 2017, during the last total solar eclipse in the US, the brand used chocolate to cover its original glazed doughnut. NASA recommends wearing a set of eclipse glasses that complies with the ISO 12312-2 international standard when viewing any solar eclipse.

Persons: New York CNN —, celestially, Kreme, Koen Pauwels, ”, ” Pauwels, “, Smoothie King, Burger, Parker, MoonPie, graham, Tory Johnston, MoonPie's, Johnston Organizations: New, New York CNN, Eclipse, Northeastern University, NASA, Chattanooga Bakery, Inc, Kroger Locations: New York, Mexico, United States, Canada, Chattanooga

☆ 10 popular McDonald's menu items that cost up to 168% more now than a decade ago
▼ + stars: | 2024-04-04 | by ( Alex Bitter | ) www.businessinsider.com time to read: +4 min

Collectively, the cost of a group of the most popular McDonald's items has doubled in that time. FinanceBuzzAmong the biggest McDonald's price hikes was for the McDouble sandwich, which went from an average price of $1.19 in 2014 to $3.19 in 2024 — a 168% increase. McDonald's has increased prices multiple times over the past decade. Executives acknowledged in February that McDonald's price increases had put off customers who made $45,000 a year or below. The fried-chicken chain Popeyes increased prices by 86%, while Taco Bell hiked them by 81%, the study found.

Persons: McDonald's, Price, —, FinanceBuzz, Burger, Taco Bell, Daniel Roccato Organizations: Starbucks, Service, Mac, Burger King, Business, Taco, University of San, Knauss School of Business Locations: McDonald's

☆ These undervalued dividend stocks are poised for a rebound, according to Wall Street
▼ + stars: | 2024-04-01 | by ( Michelle Fox | ) www.cnbc.com time to read: +4 min

Investors looking for income along with potential capital appreciation may want to check out a few underperforming dividend stocks. Still, dividend stocks tend to do well during periods of economic recovery, which is now underway, Bank of America said recently . At least 51% of analysts covering these stocks rate them a buy or overweight, and the names have at least 10% upside to the average price target, according to FactSet. Here are those stocks: Mondelez currently has a 2.4% dividend yield and 20% upside to the average price target. About 65% of the analysts covering the stock rate it a buy or overweight, per FactSet.

Persons: Savita Subramanian, Mondelez, Dirk Van de, Christopher Del Moral, Niles Organizations: Bank of America, CNBC, Oreo, Ritz, Chesapeake Energy, Southwestern Energy, East West Bancorp Locations: U.S, Europe, snacking, Marcellus Shale, East

☆ I tried 30 of Trader Joe's seasonal spring products, and there are only a few I wouldn't buy again
▼ + stars: | 2024-03-25 | by ( Savanna Swain-Wilson | ) www.businessinsider.com time to read: +44 min

AdvertisementOther candy makers should take notes because Trader Joe's clearly knows what it's doing when it comes to chocolate. I fell in love with the lemon-and-ricotta ravioli's tasty fillingThis lemon-and-ricotta option is my new favorite Trader Joe's ravioli. These blueberry-and-lemon hand pies are the perfect pastry for the spring seasonThe blueberry-and-lemon hand pies from Trader Joe's look homemade. Trader Joe's Portuguese custard tarts totally lived up to the hypeTrader Joe's Portuguese custard tarts blew me away. If someone told me Trader Joe's lemon sheet cake came from a fancy bakery, I wouldn't question it for a second.

Persons: —, I've, Wilson, Joe's, they're, Savanna, I'm, seitan, pico, gallo, there's, Joe's didn't, Parmesan, Almond, Wilson I'm, graham, They'd, Meyer, munch, Wilson I've, Ina Garten, They're, madeleines, Florentine, Joe, Wilson It's, frosting, pasteis, nata, I'd, pretzels, Joe's dulce, dulce de Organizations: Service, Business, Wilson Locations: Savanna, Eastern Europe, Parmesan, Portugal

☆ Even Cookie Monster is complaining about the US economy now
▼ + stars: | 2024-03-04 | by ( Bryan Mena | ) edition.cnn.com time to read: +5 min

Washington, DC CNN —Cookie Monster has taken a stance on a very real and controversial trend in the US economy — and he hates it. Me cookies are getting smaller,” Cookie Monster wrote. “Household paper products, like toilet paper and paper towels, are 34.9 percent more expensive per unit than they were in January 2019. The latest Consumer Price Index showed that inflation didn’t ease in January as much as Wall Street was expecting. Americans’ attitudes toward the economy have improved recently, thanks to slowing inflation, according to consumer surveys, but remain below levels seen before the Covid-19 pandemic.

Persons: “, “ Guess, Democratic Sen, Bob Casey, It’s, Sherrod Brown, Cookie, ”, Joe Biden, Biden, shrinkflation, ” Biden, Casey, Jerome Powell, Powell Organizations: DC CNN, Democratic, Labor Department, Research, of, Federal Trade Commission, Fed Locations: Washington, Ohio

☆ I'm an American who ate breakfast, lunch, and dinner at McDonald's in Japan. All 3 meals blew away the chain's US offerings.
▼ + stars: | 2024-02-28 | by ( Nickelle Tilley | ) www.businessinsider.com time to read: +1 min

I'm an American who's eaten my way through McDonald's breakfast, lunch, and dinner menus in Japan. The global fast-food chain offers limited-time menu items exclusive to Japan. After visiting McDonald's stores in five countries, the ones in Japan stood out as my favorite. After eating McDonald's in five different countries, I ranked the ones in Japan in the top spot. So, I thought it would be fun to visit my local McDonald's for breakfast, lunch, and dinner and get menu items I've never tried before.

Persons: I'm Organizations: Mac Locations: American, Japan, North Carolina, Okinawa

Super Bowl LVIII was the most-watched television show in history, as an estimated 123.4 million people watched the Kansas City Chiefs rally in overtime to defeat the San Francisco 49ers. CBS Sports said that figure included viewers across all platforms and was up 7% from last year's 115.1 million average viewers, which was also the previous record. This year's game was the most-streamed Super Bowl in history with a record audience on Paramount+ , the network said. It added that the network saw its best postseason viewership since 1998. Live sports has showed strength even as TV viewership has fragmented and moved to streaming platforms.

Persons: Usher, Christopher Walken, Ben Affleck, Matt Damon, Tom Brady, Quinta Brunson, Jenna Ortega, Kate McKinnon, Jennifer Aniston, Discovery Organizations: Kansas City Chiefs, San Francisco 49ers, CBS Sports, Paramount, National Football League, Super, NFL, Chiefs, Baltimore Ravens, AFC Championship, ESPN, Fox, Warner Bros Locations: Beyoncé

☆ $7 Million for 30 Seconds? It’s Worth It at the Super Bowl.
▼ + stars: | 2024-02-06 | by ( Santul Nerkar | ) www.nytimes.com time to read: 1 min

They all have one thing in common: Those companies paid seven figures to get their products in front of viewers during this year’s Super Bowl. For the second consecutive year, the average cost of a 30-second ad spot during the Super Bowl was $7 million. Even as many businesses are being more disciplined with the money they have for marketing, and with spending on advertising slowing in recent years, the cost of a Super Bowl ad continues to go up. The reason is simple: There is no opportunity guaranteed to reach more people than the Super Bowl, and the slice of every other pie keeps shrinking. “It’s a throwback in terms of reaching everyone all at once,” said Charles Taylor, a professor of marketing at the Villanova School of Business.

Persons: Peyton Manning, Bud, Kris Jenner, ”, Charles Taylor Organizations: Super, Villanova School of Business

☆ Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
▼ + stars: | 2024-02-03 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +4 min

Last year, Adweek reported, major advertisers started shifting their Super Bowl strategy away from the X platform in favor of sites like TikTok and Reddit. According to MediaRadar's analysis of this year, the same advertisers slashed spending ahead of Super Bowl LVIII on the platform by 55%, to $21.1 million. The report found that despite the cuts, BetMGM, alongside Oreo, remained among the top spenders for the upcoming Super Bowl. AdvertisementX's advertising exodus comes for the Super BowlOn X, per AdAge magazine, the cost to create a promoted trending topic is $700,000 during the Super Bowl. "It also shows the race to the bottom that the X platform has fallen into," he added.

Persons: —, Adweek, MediaRadar, BetMGM, Musk, Todd Krizelman, Jeff MacDonald, Mekanism Organizations: Twitter, YouTube, Service, Sunday, Facebook, Bowl, NFL Enterprises, McDonald's, Oreo, Super, CNN, Kansas City Chiefs, San Francisco 49ers, Elon, Insider Intelligence, Business Locations: MediaRadar

☆ Super Bowl commercials 2024: Crypto and AI are out, insurance and mayo are in
▼ + stars: | 2024-02-02 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —For many, the Super Bowl is a three-hour showcase of ads with a football game shown occasionally during the breaks. that previously used the game to “either generate awareness or establish some form of legitimacy by having a Super Bowl ad,” Hardart said. Her star power makes the Super Bowl somehow an even bigger deal, particularly to some people who might not have cared to watch the game in the past. and L’Oreal’s NYX makeup buying ads for the first-time and Dove Body Wash returning to the Super Bowl after an absence of nearly 20 years. “The game between two well-known and well-liked teams, paired with the attendance of Swift could lead this to be the largest Super Bowl audience in years,” he predicts.

Persons: Paul Hardart, New York University’s, “, ” Hardart, it’s, Bud Light, Taylor Swift, She’s, Chiefs, Travis Kelce, Hardart, ” That’s, Swift, ” Organizations: New, New York CNN, San Francisco 49ers, Kansas City Chiefs, New York, New York University’s Stern School of Business, CNN, CBS, Farm, BMW, “, Super Locations: New York, Japan, Las Vegas

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