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A short seller on Tuesday alleged that beauty and wellness company Oddity Tech has been misleading investors and isn't the online-only retailer it's claimed to be. Ningi has a short position in Oddity but didn't disclose the size of that position. Oddity Tech, the parent company of makeup brand Il Makiage and skincare brand Spoiled Child, sold investors on the premise that it's disrupting the legacy beauty industry by changing the way people buy makeup online. Ningi Research is alleging that Oddity is not a purely digital company and that its Il Makiage brand has more than 40 stores in Israel, where the company is based. Oddity previously told CNBC that more than half of its business is from repeat customers.
Persons: it's, Ningi, didn't, ODDITY's, they've, Oran Holtzman, Holtzman, authorizations, We'll, we've Organizations: Tech, CNBC, Ningi, U.S . Ningi, Better Business Locations: Israel, U.S
In the three months ended March 31, the company saw $165.7 million in revenue, up from $90.4 million in the year-ago period. It reported net income of $19.6 million, or 35 cents a share, compared with about $3 million, or 5 cents a share, a year earlier. In fiscal 2022, Oddity brought in $324.5 million in sales and saw net income of $21.7 million, or 39 cents a share. In the year prior, the retailer saw $222.6 million in revenue and net income of $13.9 million, or 26 cents a share. In 2020, it saw $110.6 million in sales and net income of $11.7 million, or 22 cents a share.
Persons: Oran Holtzman, Holtzman, Shiran Holtzman, Lindsay Drucker Mann, Goldman Sachs Organizations: Tech, Nasdaq, CNBC, Goldman, Israeli Defense Forces Locations: U.S
AI hype embellishes Il Makiage IPO
  + stars: | 2023-07-06 | by ( Anita Ramaswamy | ) www.reuters.com   time to read: +3 min
NEW YORK, July 6 (Reuters Breakingviews) - Oddity Tech has a sparkly foundation for its upcoming initial public offering. The Israeli beauty company home to the Il Makiage and SpoiledChild brands is highlighting the artificial intelligence behind its makeup and machine learning algorithms that help consumers pick the right shades. These features should help put a dewy gloss on the valuation before the hype eventually fades. His company sells concealers and eye shadows directly to shoppers online and touts that its technology teams account for 40% of headcount. AI also powers Revela, a biotechnology firm it bought in April that develops new molecules for cosmetics and skincare.
Persons: Boss Oran Holtzman, Revela, It’s, Estee Lauder, Child, Goldman Sachs, Morgan Stanley, Jeffrey Goldfarb, Sharon Lam Organizations: YORK, Reuters, Nasdaq, Coty, Tech, Allen, Co, Thomson Locations: Israeli, Cava
Beauty and tech company Oddity, which runs the Il Makiage and Spoiled Child brands, filed to go public Friday as the once-frozen IPO market warms up. In the three months that ended March 31, the company saw $165.65 million in revenue, up from $90.41 million in the year-ago period. In fiscal 2022, Oddity brought in $324.52 million in sales and saw a net income of $21.73 million, or $5.94 a share. In 2020, it saw $110.64 million in sales and a net income of $11.71 million, or $3.45 a share. E.L.F., a multibrand beauty company, saw $144.94 million in sales in fiscal 2014 and a net loss of $2.88 million.
Persons: didn't, Oran Holtzman, Shiran Holtzman, Lindsay Drucker Mann, Goldman Sachs, Child's, Holtzman Organizations: Nasdaq, Goldman, CNBC, Israeli Defense Forces, Technologists Locations: Israel, U.S, Canada, Europe, Australia
Oddity is buying startup Revela for $76 million, its largest acquisition to date, and is putting another $25 million toward building Oddity Labs in Boston. The merger will bring to Oddity a team of scientists tasked with creating brand-new molecules, using artificial intelligence, that can be used in its cosmetics brands and future lines. AI-based molecule discovery is a common tool used in the pharmaceutical industry to create new drugs, but it isn't widely used in the beauty and wellness industry. Legacy brands have long relied on building products using proprietary formulations with a similar set of active ingredients, such as retinol, hyaluronic acid and peptides. "With this acquisition, we are using biologics to bring game-changing, science-backed beauty and wellness products to the market and to our users.
Oddity Il Makiage Coutesy: OddityOddity — the direct-to-consumer beauty and wellness platform known for its ubiquitous Il Makiage social media ads — is making money and growing in an environment that's increasingly risky for purely digital retailers. Since its U.S. launch in 2018, Oddity has achieved profitability, the company said, making $380 million in gross sales in 2022. In Spoiled Child's first year on the market, the new brand brought in $48 million in gross sales. Oddity builds out new products and brands by using its tech to figure out what customers are looking for. Oddity is in the process of integrating the tech into its Il Makiage powermatch quiz to improve accuracy.
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