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☆ A massive leak of Google Search documents sparks fury across the SEO industry: 'This is another level of war'
  + stars: | 2024-05-31 | by ( Hugh Langley | Lara O'Reilly | ) www.businessinsider.com   time to read: +10 min
AdvertisementThe already-frenetic SEO community went into overdrive, with social-media sites and industry forums buzzing over the trove. "This is another level of war between SEOs and Googlers," said Lily Ray, ​​a vice president at the SEO agency Amsive. Those crawlers are designed to ensure Google's search results return the most relevant and up-to-date information to the user. Some business owners have reported catastrophic website-traffic drops following two recent major Google Search algorithm updates in the span of months, while sites such as Reddit and Quora have flooded the top of search results pages. Google's response was met with an equally dubious one from the search community.
Persons: —, Lily Ray, ​ ​, Erfan Azimi, Azim, we've, Azimi, We've, Gareth Hoyle, SEOs, Prabhakar Raghavan, Grace Frohlich, Michael King, King, Solís, Amsive's Ray, Sundar Pichai, JOSH EDELSON, Rand Fishkin, SparkToro, Eric Hoover, Hoover Organizations: Service, Google, Business, EA Eagle Digital, Marketing Signals, Google's Department, Justice, Chrome, coy, iPullRank, YouTube Locations: SEOs
☆ It's not just you: Reddit is taking over Google
  + stars: | 2024-04-17 | by ( Hugh Langley | ) www.businessinsider.com   time to read: +11 min
In February, Google and Reddit announced a blockbuster deal that would let Google train its AI models on Reddit content. Google said the deal, reportedly worth $60 million, would "facilitate more content-forward displays of Reddit information," leading to some speculation that Google promised Reddit better visibility in exchange for the valuable training data. Per Sistrix data, Reddit is now as visible in top Google Search results as Instagram. Google CEO Sundar Pichai on stage at Google IO 2023 JOSH EDELSON/GETTYGoogle's Reddit deal and its endorsement of Reddit content in Search show how much it sees Reddit as a crucial part of the future of search. AdvertisementYouTube already has heaps of videos offering advice on hijacking Reddit to rise to the top of Google Search.
Persons: —, Semrush, Reddit, It's, Steve Paine, Paine, we've, Danny Sullivan, Prabhakar Raghavan, Sundar Pichai, JOSH EDELSON, Aleyda Solis, Orainti, Glen Allsopp, Solis, Lily Ray, Ray, Perplexity, Steve Huffman Greg Doherty, Sistrix's Paine, Natalie Slater Organizations: Service, Google, Business, Sistrix, YouTube, Amazon, LinkedIn, Getty Locations: SEOs, Reddit, TikTok
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