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Major League Soccer scored several regular season records, including for attendance and sponsorship, thanks in part to international superstar Lionel Messi — and corporate strategy. Each match during the 2024 season averaged 23,234 attendees, the highest ever for the regular season. Last year, the MLS’s Inter Miami signed Messi, which caused a surge in attendance, jersey and other product sales, and overall fanbase engagement. The league signed 18 new sponsorship partners this season between the MLS and Soccer United Marketing (SUM), the commercial arm of the MLS. Viewership data isn’t available for MLS Season Pass, but Apple executives have said on public calls that the audience has risen since Messi joined the league.
Persons: Lionel Messi —, Messi, Luis Suárez, Lionel Messi, Chris Arjoon, Chris McGowan, McGowan, , Organizations: Major League Soccer, MLS, Inter, New, Getty, National Basketball Association, MLS’s Inter Miami, Messi, Inter Miami, U.S ., New York Red Bulls, Soccer United, Messi’s Inter Miami, Adidas, YouTube, North, Apple Locations: AFP, Instagram, North American, U.S
Media landscape shifts Most of the value in professional sports is propelled by media rights deals, and we're in an unusual sweet spot right now for sports. Still, gaining access to 11 teams' media rights is probably in the league's long-run best interest. You have the WNBA rights term worth $2.2 billion over 11 years with league expansion going from 12 to 15 teams. Media landscape shifts Most of the value in professional sports is propelled by media rights deals, and we're in an unusual sweet spot right now for sports. Still, gaining access to 11 teams' media rights is probably in the league's long-run best interest.
Persons: Alex Sherman, Jeff Zucker, Patrick Whitesell, Zucker, Scripps –, it's, Alex Michael, he's, Michael, they're, There's, Caitlin Clark, Michael said, weathers, AEW, I'm, Tony Khan —, he'd, Khan, US Networks Kathleen Finch, Max, hasn't, Finch, Rob Manfred, doesn't, CNBC's Lillian Rizzo, Craig Kilborn, Barrett, Jackson, Caitlin Clark's, You've, Soccer League's Nielsen, Tom Brady, Father, Brady, Jess Golden, Michael Jordan, Libs, Jim France, OneFootball, Lionel Messi, Jessica Pegula, CNBC's, Venu, Fubo, Venu …, Nike, Matthew Friend, John Donahoe, Elliott Hill, Sabrina Ionescu –, Jane Hali, Jessica Ramirez, AE1, Gabrielle Fonrouge, Ariel Atkins, DiDi Richards, Craig Hudson Organizations: CNBC, Endeavor, WNBA, NCAA, National Women's Soccer League, Amazon, CBS, ESPN, Scripps, NBA, Fox, NBC, Apple, Google, MLS, Clark, Warner Bros ., TNT, TBS, Warner Bros, Discovery, US Networks, Diamond Sports Group, U.S, Bankruptcy, Southern, Southern District of, Major League Baseball, Atlanta Braves, MLB, Holdings, UFC, WWE, WME Sports, ATP, Miami, NCAA Women's, Soccer, Angel City FC, NFL, Premier League, Netflix, Tech, CNBC Sport, Father Time, NASCAR, Motorsports, Major League Soccer, American, NHL, Buffalo Sabres, Bills, Disney, International Center for Law & Economics, Nike, New York Liberty, Air Force, Air Jordan, League Men's NCAA, Gonzaga, Pac, West Coast Conference, FloSports, Sports, Indiana Fever, Washington Mystics, Capital, Washington , D.C, Washington Post Locations: York City, Southern District, Southern District of Texas, OpenBet, U.S, Kobe, Washington ,
Major League Soccer is teaming up with German digital media platform OneFootball to provide highlights, stats and other content to a global audience. As part of the deal OneFootball will have access to highlights of hundreds of MLS matches each season. Since joining Inter Miami, Messi has fueled MLS' attendance and audience, and there has been an increase in sponsorship revenue, according to data from the league. Global social media engagement has also increased substantially for MLS, particularly on YouTube and TikTok, according to data from the league. For OneFootball, adding MLS made sense as the U.S. has become one of the fastest-growing markets for soccer, said OneFootball CEO Patrick Fischer.
Persons: Lionel Messi, we're, Seth Bacon, Messi, That's, Patrick Fischer, Fischer Organizations: Inter Miami, St, Louis City, Chase, Major League Soccer, MLS, Real Madrid, FC Barcelona, Manchester City, American, Global, YouTube, Yahoo Sports, U.S, OneFootball, FIFA Locations: Louis, Fort Lauderdale , Florida, OneFootball, European, U.S
Handly is a service-tech startup that Bastian Meyer and Klaas Krüger founded. It acts as a digital assistant for home-services companies and helps them run more efficiently. Insider has a copy of the pitch deck Handly used to raise a 1.5 million euro pre-seed round. This is an edited, translated version of an article that originally appeared on October 13, 2022Handly is a Berlin-based service-tech startup that Bastian Meyer and Klaas Krüger founded. Insider has an exclusive copy of the pitch deck Handly used to raise the funds.
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