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An analytics app Meta acquired a decade ago turned into a major source of inspiration for product and business decisions, including its work to "clone" Snapchat. Rosen is Meta's chief information security officer, while Tiger was vice president of engineering until he left Meta in 2022. For several years, Onavo was key to how Meta decided to acquire, launch, and change its products, according to over a dozen court documents unsealed last week in an ongoing lawsuit. After the acquisition, Facebook found through Onavo's data on messaging apps that Snapchat was a top five mobile app and WhatsApp had begun to outpace Facebook Messenger. The company was hailed for its tech that compressed data on mobile phones, allowing apps to run in the background without eating up user data.
Persons: Guy Rosen, Roi Tiger, Rosen, Tiger, Onavo, Meta, Mark Zuckerberg, Sheryl Sandberg, Mike Schroepfer, Chris Cox, Javier Olivan, Sandberg, Olivan, Cox, Facebook's, Colin Stretch, WhatsApp, Zuckerberg, Instagram, Snapchat, Stretch, Kali Hays Organizations: Meta, Facebook, Business, Onavo, YouTube, Olivan, TechCrunch Locations: Onavo, Davos, khays@insider.com
Newly unsealed emails reveal that when Meta was still called Facebook, CEO Mark Zuckerberg ordered his executives to find a way to learn how people were using competing apps like Snapchat, even if the information was encrypted. Advertisement"Given how quickly they're growing, it seems important to figure out a new way to get reliable analytics about them," Zuckerberg wrote of Snapchat in the email. The app "doesn't (can't) decrypt data," a Facebook employee noted in an email to Zuckerberg included in a court document. While the existence of Onavo's work to track rival app usage has been reported, details of Meta's actions, the executives involved, and the surrounding communications were unreported. AdvertisementAdvertisers suing Meta said the company failed for years to disclose its use of Onavo technology to intercept rivals' analytics traffic.
Persons: Meta, Mark Zuckerberg, Zuckerberg, Javier Olivan, Snapchat, Olivan, Guy Rosen, Rosen, , Mike Schroepfer, Kali Hays Organizations: Service, Facebook, Business, Meta, Wall Street, YouTube, SSL, TechCrunch Locations: California, Onavo, khays@insider.com
SYDNEY, July 26 (Reuters) - An Australian court ordered Facebook owner Meta Platforms (META.O) to pay fines totalling A$20 million ($14 million) for collecting user data through a smartphone application advertised as a way to protect privacy without disclosing its actions. Australia's Federal Court also ordered Meta, through its subsidiaries Facebook Israel and the now-discontinued app, Onavo, to pay A$400,000 in legal costs to the Australian Competition and Consumer Commission (ACCC), which brought the civil lawsuit. Meta still faces a civil court action by Australia's Office of the Information Commissioner over its dealings with Cambridge Analytica in Australia. However, Facebook used Onavo to collect users' location, time and frequency using other smartphone apps, and websites they visited for its own advertising purposes, the judge Wendy Abraham said in a written judgment. ($1 = 1.4736 Australian dollars)Reporting by Byron Kaye; Editing by Tom Hogue and Lincoln FeastOur Standards: The Thomson Reuters Trust Principles.
Persons: Meta, Wendy Abraham, Abraham, Byron Kaye, Tom Hogue Organizations: SYDNEY, Meta, Facebook Israel, Australian Competition, Consumer Commission, Cambridge, Australia's Office, Cambridge Analytica, Facebook, Thomson Locations: Australia, Lincoln
SYDNEY, July 26 (Reuters) - An Australian court ordered Facebook owner Meta Platforms (META.O) to pay fines totalling A$20 million ($14 million) for collecting user data through an application purporting to protect privacy without disclosing its actions. Australia's Federal Court also ordered Meta, through its subsidiaries Facebook Israel and the now-discontinued app, Onavo, to pay A$400,000 in legal costs to the Australian Competition and Consumer Commission, which brought the civil lawsuit. ($1 = 1.4736 Australian dollars)Reporting by Byron Kaye; Editing by Tom HogueOur Standards: The Thomson Reuters Trust Principles.
Persons: Byron Kaye, Tom Hogue Organizations: SYDNEY, Meta, Facebook Israel, Australian Competition, Consumer Commission, Thomson
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