They're using AI to write product descriptions and analyze reviews to understand their customers. Sellers using e-commerce platforms like Amazon and Shopify are experimenting with AI to help them write product descriptions, optimize for SEO, and collate reviews so they can better understand how customers feel about their products. Matt Rollens owns a drinking-glass brand called Dragon Glassware and sells his wares on Amazon, Shopify, Etsy, and Walmart. Matt RollensHe told Insider he uses Perci, which uses AI to generate optimized product listings for Amazon sellers. Amazon, Shopify, and eBay have all launched their own AI tools and integrated them directly into the platform.

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Persons: —, Matt Rollens, Rollens, there's, Mikey Kim, Olivier Toubia, Toubia, Robert Gomez, Gomez, hasn't, Kaffe, they're, Miqdad Organizations: Service, Walmart, Columbia Business School, Target, QVC, eBay Locations: Shopify