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Amazon is offering $25 a video to influencers to help promote its new shopping feed called Inspire. Inspire is part of Amazon's vision to build a social feed of shoppable content like TikTok or Instagram. Amazon is offering to pay influencers $25 a video to promote its new TikTok-inspired shopping feed called Inspire, but some creators are balking at the low rate. Amazon launched its new shopping feed called Inspire in December 2022 which enabled users to scroll through a social feed of shoppable content. Another user commented: "SOOOOO Up To $25 / video.
Persons: Oliver Messenger, Messenger Organizations: Morning, Bloomberg, Amazon Shopping, UGC, Brands, Twitter Locations: influencers
Amazon is offering $25 a video to influencers to help promote its new shopping feed called Inspire. Inspire is part of Amazon's vision to build a social feed of shoppable content like TikTok or Instagram. Amazon is offering to pay influencers $25 a video to promote its new TikTok-inspired shopping feed called Inspire, but some creators are balking at the low rate. Amazon launched its new shopping feed called Inspire in December 2022 which enabled users to scroll through a social feed of shoppable content. Another user commented: "SOOOOO Up To $25 / video.
Persons: Oliver Messenger, Messenger Organizations: Morning, Bloomberg, Amazon Shopping, UGC, Brands, Twitter Locations: influencers
Amazon announced a social shopping feature that will feature content from influencers and brands. Users can shop from a personalized feed of photos and short videos on the Amazon Shopping app. An Amazon spokesperson told Insider the social feed is currently being rolled out to select US customers, and will be available to all users in the coming months. The continuous feed will include short-form videos and photos featuring items available for purchase directly on Amazon. The Inspire feature will only be available on the Amazon Shopping app and feature content directly from eligible brands and creators a part of its influencer program, according to its site.
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