COPENHAGEN, Denmark (AP) — Denmark's Lego said on Monday that it remains committed to its quest to find sustainable materials to reduce carbon emissions, even after an experiment by the world's largest toymaker to use recycled bottles did not work.
It had invested “more than $1.2 billion in sustainability initiatives” as part of efforts to transition to more sustainable materials and reduce our carbon emissions by 37% by 2032, Lego said.
“We believe that in the long-term this will encourage increased production of more sustainable raw materials, such as recycled oils, and help support our transition to sustainable materials,” it said.
Lego was founded in 1932 by Ole Kirk Kristiansen.
The name derived from the two Danish words, leg and godt, which together mean “play well.” The brand name was created unaware that lego in Latin means “I assemble.”
Persons:
Ole Kirk Kristiansen, ”
Locations:
COPENHAGEN, Denmark