Freshman athletes are earning twice as much per NIL deal than other college athletes, according to Opendorse.
Collectives are a driving force in the NIL marketplace because they offer big payouts to student-athletes, said Opendorse's NIL and business insights manager Braly Keller.
"There's a lot of posts and activity and work being done on the commercial side compared to collectives," Keller told Insider.
The report says Opendorse's NIL deals have a 99% view rate on Instagram reels, compared to the influencer industry average of 40%.
The TikTok metrics are even more staggering: At a view rate of 73%, Opendorse athletes perform far outpace industry standards of 13%.
Persons:
Braly Keller, Keller, Opendorse, Brandon Inniss, Dre, Bronny James, Jared McCain, he's, That's, Brand, it's
Organizations:
Schools, NCAA, Ohio State, The Foundation, Dodge, Nike, University of Southern, Duke University, Eagle, Baseball