DIRS.INFO The most relevant business & tech news

☆ China's biggest shopping event of the year exceeds low expectations
▼ + stars: | 2024-11-12 | by ( Evelyn Cheng | ) www.cnbc.com time to read: +1 min

BEIJING — China's Singles' Day shopping festival saw consumers spend more than expected in what has otherwise been a tepid retail environment, consulting executives told CNBC. "I do think for many brands it probably will have turned out a bit better than they thought, but on a low level. Probably nobody would say we hit it out of the ballpark," said Chris Reitermann, CEO of Ogilvy APAC and Greater China. Many multinational corporations that sell consumer products in China are more cautious on the market, if not struggling, Reitermann said. But he pointed out many of the companies are still "very profitable" in the country, even if their growth has slowed to the low single digits, instead of high double digits.

Persons: Major, Chris Reitermann, Ogilvy APAC, Reitermann, Alibaba, JD.com Organizations: BEIJING, CNBC, WPP China Locations: Greater China, China, GMV

☆ 4 simple steps to 'make yourself indispensable' at work, says bestselling author: 'It actually works'
▼ + stars: | 2024-09-04 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +6 min

They probably have one thing in common: the ability to consistently come up with great, "non-obvious" ideas, says bestselling author and marketing expert Rohit Bhargava. Reliably devising great ideas that other people haven't considered is easier said than done, of course. "It's more work to come up with something new and original. Here are the four steps you should take to become more creative and reliably come up with great ideas, according to Bhargava. In their book, Bhargava and DuPont advise people to "follow your frustrations" by thinking about the everyday things that annoy them or don't work perfectly.

Persons: Rohit Bhargava, who's, Bhargava, haven't, Bhargava —, Georgetown University —, Ben DuPont, Howard Schultz, Schultz, we're, you've, DuPont, Sakichi Toyoda, Dyson, James Dyson Organizations: Employers, CNBC, Ogilvy, Georgetown University, Toyota, DuPont Locations: Italy

Brands are "shifting from one-time, short-term partnerships to long-term, recurring partnerships," said Olivia McNaughten, senior director of product marketing and partnerships at the influencer firm Grin. Influencer marketing remains a bright spot in the creator industry, whereas companies in other categories have struggled to grow. Influencer marketing, by contrast, is humming along, with billions of dollars expected to pour into the category this year. Influencer marketing may also be outperforming other creator-economy businesses because it taps into an existing market rather than inventing something new. Goldman Sachs analysts forecasted in April 2023 that influencer marketing and creator advertising would help grow the creator economy to a $480 billion industry by 2027.

Persons: —, Olivia McNaughten, Grin, Fohr, Dollar Boy, it's, Lindsey Lugrin, Grace Murray Vazquez, Petit, they've, Ansley Williams, influencer, influencers, Williams, Lugrin, Goldman Sachs, Ed East, It's Organizations: Service, Business, Dollar, Voices, Cannes Lions, Southwest, Ogilvy North, YouTube Locations: London, Emarketer, South, Ogilvy North America

☆ Rory McIlroy and the U.S. Open he will never escape — even though he tried
▼ + stars: | 2024-06-16 | by ( Brody Miller | ) www.nytimes.com time to read: +10 min

But Rory McIlroy did not win the 2024 U.S. Open. Bryson can win the U.S. Open with a par on 18. pic.twitter.com/lSk0ZzzZK2 — U.S. Open (@usopengolf) June 16, 2024He parred No. Rory McIlroy had a two-shot lead with five holes to play Sunday. Rory McIlroy choked. Rory McIlroy sped off out of the Pinehurst Resort parking lot early Sunday evening not just a man in heartbreak.

Persons: Bryson, Rory McIlroy’s, caddie, McIlroy strutted, Bryson DeChambeau, Rory McIlroy, McIlroy, DeChambeau, —, gam, Mc, yar, dow, Lex, abi l, lea, e, liv, bec, Th, Pat, Gia, aga Organizations: Pinehurst, Lexus, U.S, Gulfstream, Sandhills, U.S ., acc, McI, awa, Yan, pla Locations: PINEHURST, N.C, —, U.S, North Carolina, DeChambeau, hol

☆ How a humble Indian fabric became a symbol of luxury in 1960s America
▼ + stars: | 2024-06-05 | by ( Christy Choi | ) edition.cnn.com time to read: +9 min

But this staple of preppy American fashion has humble origins, far from Martha’s Vineyard or the hallways of Yale or Harvard, in Chennai, India, the coastal city from which it takes its name. Krishnan Nair,” a biography of the Indian textile magnate and hotelier who first sold Jacobson the madras, in a video interview with CNN. From Chennai to shores of the CaribbeanFort St. George was established in the 1630s, helping the British cement a monopoly on the highly lucrative Indian textile industry. Research by the London School of Economics estimates that Indian cotton textiles, which were often exchanged for slaves, accounted for 30% of the total export value of 18th century Anglo-African trade. A madras fabric weaving workshop in Chennai, the Indian city once known as Madras, circa 1990.

Persons: Lisa Birnbach’s “, Ralph Lauren, Brooks, William Jacobson, ”, Bachi Karkaria, Captain C.P, Krishnan Nair, Jacobson, Tony Cenicola, Karkaria, — Nair, “, ’, David Ogilvy, Leonard McCombe, Nair, Ogilvy, Elihu Yale, George, Hathaway, India Madras ”, Eli Yale, King George I, Hathaway Yale, Yale, Kai Toussaint Marcel, Marcel, Tommy Hillfiger, Kimberly M, Jenkins, Patrick Horvais, madras “ Organizations: CNN, Brooks Brothers, Yale, Harvard, New York Times, Milton Academy, madras, Ivy League, East, Yale College, Yale University, Yale . Yale, East India Company, Metropolitan Museum of Art, Parsons School of, London School of, Princeton, Miss College, Sports Locations: madras, Bahamas, Chennai, India, Madras, West Africa, Milton , Massachusetts, superstardom, East India, Fort St, India Madras, Scottish, North Africa, Nigeria, America, Caribbean, St, West Indies, England, France, New Orleans, East Coast, Bermuda, madras Bermuda, Rhode Island, Newport, South Florida, Palm, Fisher

☆ PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
▼ + stars: | 2024-04-25 | by ( Marta Biino | Lauren Johnson | ) www.businessinsider.com time to read: +9 min

Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.

Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, —, upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest

☆ 4 Slack communities helping creators of color and women land paid deals and discuss obstacles they face building businesses
▼ + stars: | 2024-03-08 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +7 min

For creators and influencers, working online means it's not always easy to build community. TikTok creator Morgan Gadley started the Slack workspace OohhMG in early January because she wanted other BIPOC creators to have access to the brand deal opportunities that were constantly flooding her inbox. Here are four Slack workspaces helping women and creators of diverse backgrounds build their brands, as well as three other groups for influencers. After that, she started introducing creators of color with smaller followings into the group. Other Slack groups for influencersHere are three other Slack groups that influencers told BI have helped them make industry connections or land deals:

Persons: Slack, TikTok, Morgan Gadley, Jessy Grossman's, —, I've, Florence Howard, Shaakira Molisho, they've, Gadley, Grossman, she's, Calveiro, Ogilvy, Naimeesha Murthy, influencers Organizations: Business, Walmart, LinkedIn, Products, Women Locations: New York, India

☆ Influencers are landing paid brand partnerships and UGC deals in an unexpected new way: Slack groups
▼ + stars: | 2024-02-08 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

That Slack group? While many of the other Slack groups creators said they'd used were free, this particular one charges membership fees of $41 per month or $588 a year. Like the existing Slack group, this one will also charge users. AdvertisementCalveiro is excited about this because of the group's potential to create a safe, engaged community where all questions are welcomed. "I haven't yet seen a truly successful Slack channel just for creators, and I think it's so needed," she said.

Persons: —, Ogilvy, Slack, I've, Kristen Bousquet, Bousquet, she's, Patricia Redulla, Redulla, She's, Calveiro, they'd, Jessy Grossman Organizations: Service, Influencer, Business, Messaging, workspaces, UGC, Adolescent

☆ 3 Key Ways to Improve Pay Equity for Creators of Color
▼ + stars: | 2024-01-12 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

At other times, she's chatting with her white counterparts about how better to address the unique needs of creators of color. Influencer marketers, creators, and public relations professionals BI spoke with said they're working to ensure this doesn't happen in the creator economy, often referencing research from the past few years that details the pay inequity between white creators and creators of color. Based on this data, three influencer marketers and creators shared their recommendations with BI on improving pay equity for creators of color. Koo also notes the unique responsibility people in her position have in paying creators of color equitably. "Influencer marketing professionals have great power in driving DEI conversations by choosing which voices should represent prominent brands," she said.

Persons: Petit's, influencers, Yasmin Koo, Ogilvy, Booth, Megumi Robinson, Petit, Antonia Alakija, they're, Alakija, Koo Organizations: Business, Meta, League, Color, Association of National, ANA, PR, Belle Communication

☆ Insiders question WPP CEO Mark Read's bounceback plan after chaotic period of mergers, account losses, and a stock market slump
▼ + stars: | 2023-10-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +11 min

"OMD and Publicis are winning all the meaningful pitches," said a former WPP agency executive, referring to competitors Omnicom and Publicis Groupe. Further, GroupM is just one of the many parts of WPP's business that Read needs to fix. Insiders describe a whirlwind of change but confusion about the bigger visionA current WPP agency executive said they were frustrated by what they described as a vacuum of information about the bigger strategy for WPP. Getty Images"It feels like something bigger has to happen now," said a current WPP agency executive. The ongoing pitch for Volkswagen's $4 billion global media business underscores the tremendous amount of resources needed to win the proposal, and the huge prize at stake.

Persons: Christian Juhl, San, GroupM, Publicis, Kirk McDonald, McDonald didn't, Ogilvy, it's, Thomas Singlehurst, Juhl, Mark Read's, It's, Read, Martin Sorrell, AKQA, Sard, Wunderman Thompson, J.Walter Thompson, Joanne Wilson, Andrew Scott, Roberto Quarta, Angela Ahrendts, Craig Barritt, —, haven't, Clark, Arthur Sadoun, WPP's Read, Michael Farmer Organizations: WPP, Publicis, L'Oreal, Omnicom Media Group, Pfizer, North, GroupM, Verizon, Discovery, Adobe, Citigroup, Shanghai, reined, AKQA Group, Finsbury Glover, Partners, Young, Rubicam, London Stock Exchange, Brexit, Getty, Burberry, Apple, The New School Industry, VW, Groupe, Epsilon Locations: San Francisco, China, EssenceMediaCom, Kansas, Kansas City, New York, Mayfair , London, New York City

☆ 'B2B influencers' like CEOs and doctors are seeing a surge in demand from brands for marketing campaigns. Here are 5 key findings from a new survey.
▼ + stars: | 2023-09-25 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

The company describes B2B influencers as those with "credible expertise rooted in proven experience that contributes to professional opinion." B2B influencers are, for example, company founders, C-suite employees at brands, researchers, doctors, and academics. 67% of B2B influencer campaigns had more impact on the brands' marketing performance than brand-only campaignsAnd over three-quarters of marketers said they expected influencer marketing to outperform brand-only marketing in the near future. Traditionally, the lack of measurable outcomes in influencer marketing has been a hurdle in securing marketing budget increases, the Ogilvy study said. Many influencer-marketing campaigns are considered "awareness" campaigns, or campaigns that aim to spread the word about a certain brand.

Persons: Ogilvy, Rahul Titus, they're, James Baldwin, Beth Saint, We're, influencers Organizations: EY, JPMorgan, Nokia, IBM, B2B, Ogilvy, YouTube, Facebook, LinkedIn

☆ The Many Roles of Pros in Golf Architecture
▼ + stars: | 2023-09-13 | by ( Paul J. Sullivan | ) www.nytimes.com time to read: +1 min

(Ogilvy played three times on Presidents Cup teams.) But he has two partners in the design firm who know the intricacies of building a course. “It’s better to have three minds in there,” said Ogilvy, who won 12 times on the PGA and European Tours. “What I liked was their input into what scared them on a shot,” said Weed, who was mentored by the designer Pete Dye. But many of the pros who have helped design enduring courses relied on a solid team under their brand name.

Persons: Ogilvy, “, ”, Bobby Weed, Weed, Pete Dye, Jack Nicklaus, Bob Cupp, Jay Morrish, Greg Norman, Jason McCoy, Ben Crenshaw, Coore Organizations: Presidents Cup, PGA, Club Network Locations: Australia, United States

☆ Some workers are super commuting to avoid relocating amid a push for employees to return to offices
▼ + stars: | 2023-09-13 | by ( Kylie Kirschner | ) www.businessinsider.com time to read: +4 min

Instead of relocating to be near their office, some workers are super commuting a few days a week. But some workers, forced to appear in person at the office, have taken commuting to the extreme — super commuting to the office hours away by plane. For some workers, especially ones who were hired remotely, a return to office would ostensibly mean relocating. AdvertisementAdvertisementBoeing CEO David Calhoun set an extreme — and much-criticized — example of extreme commuting. Are you being affected by return-to-office policies and considering an extreme commute?

Persons: David Calhoun, LOGAN CYRUS, Brian West, —, Frank Croasdale, Sophia Celentano, Celentano Organizations: Boeing, Ogilvy, Get, Service, Meta, Apple, Google, Employees, Wall Street Journal, Getty, Wall Street Locations: Wall, Silicon, Virginia, New Hampshire, South Carolina, Connecticut, Calhoun, West, California, Austin , Texas, Texas, Austin, Charleston, New Jersey

☆ Chinese EVs are now seen posing a 'real threat' to Europe's auto industry
▼ + stars: | 2023-09-06 | by ( Hannah Ward-Glenton | ) www.cnbc.com time to read: +3 min

Bloomberg | Bloomberg | Getty ImagesChinese electric vehicles pose "a real threat" to the European car industry, according to Christian Kames, managing director at financial advisory firm Lazard. Kames spoke from the IAA Mobility Conference in Munich, where the number of Chinese companies has soared since the last event. watch nowThe increase in Chinese companies in attendance shows that these firms "really have the European market … as the next market they want to conquer," Kames said. European companies are 'ready to engage'European auto manufacturers are well aware of the competition brought about by Chinese companies, Christian Kames told CNBC. "[European carmakers] get it now, that the Chinese [automakers] are a real threat.

Persons: Christian Kames, Lazard, Kames, Warren Buffet, carmaker BYD, Xpeng, Brian Gu, Luca De Meo, Monday, De Meo, China's, Chris Reitermann, CNBC's Evelyn Cheng, Reitermann Organizations: Munich, Bloomberg, Getty, IAA, IAA Mobility, CNBC, UBS, Renault, Ogilvy Asia Pacific Locations: Munich, Germany, Asia, Europe, Hangzhou, China, Swiss, European, Greater China

☆ One part of China’s consumer market is holding up against a broad decline
▼ + stars: | 2023-08-30 | by ( Evelyn Cheng | ) www.cnbc.com time to read: +4 min

Customers enjoy food at a new Costco store in Shanghai on the first day of its trial operation on March 10. China News Service | China News Service | Getty ImagesBEIJING — If retail sales slowed this summer, it hasn't felt that way in parts of China. In the weeks around early July, New York residents David and Susan Schwartz visited three Costco stores, known as warehouses, on the outskirts of Shanghai and the neighboring city of Suzhou. China's retail sales slowed to a 2.5% year-on-year increase in July, adding to growing uncertainty about the country's future growth. Chris Reitermann CEO, Ogilvy Asia Pacific and Greater ChinaThe massive property market, where the majority of household wealth is stored, accelerated its decline in July.

Persons: hasn't, Susan Schwartz, David Schwartz, David, Susan, Malin, Goetz, Kate Spade, they're, Chris Reitermann, Ogilvy's Reitermann, Daniel Zipser Organizations: Costco, China News Service, Getty, BEIJING, U.S, Ogilvy Asia Pacific, CNBC, McKinsey Global Institute, Media, McKinsey Locations: Shanghai, China, New York, Suzhou, U.S, Hangzhou, Ningbo, York, Greater China

☆ Two measures of global corporate health flash red
▼ + stars: | 2023-08-04 | by ( ) www.reuters.com time to read: +5 min

Moller-Maersk (MAERSKb.CO) lowered its estimate for global container trade this year as companies reduce inventories and higher interest rates and recession risks in Europe and the United States drag on global economic growth. The company, one of the world's biggest container shippers, said it expects container volumes to fall by as much as 4%. Maersk controls about one-sixth of global container trade, transporting goods for retailers and consumer companies such as Walmart (WMT.N), Nike (NKE.N) and Unilever (ULVR.L). The International Monetary Fund last week said that it expects global economic growth to slow this year, led by advanced economies even as food prices have come down and the March banking turmoil has been contained. It expects the global growth to slow to 3% this year and next, from 3.5% last year.

Persons: Jon Nazca, . Moller, Mark Read, Grey, Sophie Lund, Yates, Hargreaves Lansdown, Swift, David Jackson, Josephine Mason, Catherine Evans, Deepa Babington Organizations: Triple, Majestic, REUTERS, Maersk, WPP, Walmart, Nike, Unilever, Reuters, Ogilvy, Apple, Amazon.com Inc, Companies, Global, Nissan, Caterpillar, Monetary Fund, DHL Group, Thomson Locations: Strait, Gibraltar, Algeciras, Spain, U.S, Europe, United States, Beijing, slowdowns, China

☆ Two measures of corporate health flash red
▼ + stars: | 2023-08-04 | by ( ) www.reuters.com time to read: +4 min

Persons: Jon Nazca, . Moller, Mark Read, Grey, Sophie Lund, Yates, Hargreaves Lansdown, Josephine Mason, Catherine Evans Organizations: Triple, Majestic, REUTERS, Maersk, WPP, Walmart, Nike, Unilever, Reuters, Ogilvy, Apple, Amazon.com Inc, Companies, Global, Nissan, Caterpillar, Monetary Fund, DHL Group, Thomson Locations: Strait, Gibraltar, Algeciras, Spain, U.S, Europe, United States, Beijing, slowdowns, China

☆ Brian Harman powers to 2023 Open Championship victory, clinching first career major
▼ + stars: | 2023-07-23 | by ( Jack Bantock | ) edition.cnn.com time to read: +19 min

CNN —Brian Harman won the 151st Open Championship on Sunday, sealing the first major of his career in dominant fashion. When Faldo birdied at the subsequent hole, Hoch's hopes of a first major win similarly went up in the air. David Cannon/Getty Images Europe/Getty Images Lorena Ochoa, US Women's Open (2005) Ochoa secured a top-four finish at the 2005 US Women's Open. Not when you led at the final hole. A par at the final hole would have been enough to put the American into the playoff, but an agonizing missed putt [pictured] epitomized her painful afternoon in San Francisco.

Persons: Brian Harman, Australia’s Jason Day, Austria’s Sepp Straka, Tom Kim, Jon Rahm, Harman, “ I’m, ” Harman, Osullivan, Brooks Koepka, Wyndham Clark, Rahm, Kim, Rory’s, Argentina’s Emiliano Grillo, ” McIlroy, “, ”, Luke Walker, Greg Norman, France’s Jean van de Velde, –, McIlroy, Andrew Redington, Sam Snead, Snead, Lew Worsham, Louis, Arnold Palmer, Palmer, Billy Casper, Casper, Ed Sneed, Sneed, Fuzzy Zoeller, Tom Watson, Watson, Scott Hoch, Hoch, Nick Faldo, skyward, Faldo birdied, Hoch's, Mark Calcavecchia, Calcavecchia, Colin Montgomerie, Germany's Bernhard Langer, Norman, Faldo, David Cannon, Jean Van De Velde, Van De, Van De Velde, Frenchman, Barry Burn, Paul Lawrie, Lorena Ochoa, Ochoa, Birdie Kim, Harry, Phil Mickelson, Mickelson, Lefty, Geoff Ogilvy, Ezra Shaw, Stewart Cink, Warren Little, Dustin Johnson, Johnson, Graeme McDowell, Donald Miralle, Jason Dufner, Dufner, Keegan Bradley, Bradley, Adam Scott, Ernie Els, Scott, Jordan, Buddy, Jordan Spieth, Danny Willett, Spieth, Jim Watson, Lexi Thompson, Yuka Saso, Thompson, Sean M, Mito Pereira, Pereira, Justin Thomas, Will Zalatoris, Christian Petersen, Van de Velde, Stuart Franklin, Ghostbuster Harman, Tommy Fleetwood, Read, Brian Harman shrugs, unflappable Organizations: CNN, 151st, PGA, Reuters, Northern, Royal Liverpool, PGA Championship, North, Louis Post, Bettmann, Augusta, Augusta National, Getty, Ryder, American, Scottish, Team Europe, . Augusta National, Barry Burn . Pictures, South Korean, Chevron, Royal Lytham, Nasa, Mito, Southern Hills Country Club, eventual Locations: Royal Liverpool, South, Georgia, Carnoustie, Augusta, North America, San Francisco, Kiawah, Europe, Jean Van De Velde , British, Scotland, Mexican, British, Turnberry, Atlanta, American, New York, St, Annes, squander, Tulsa, Liverpool, Harman’s

☆ AI is making a big impact on influencer marketing and industry insiders are debating how to label and regulate it
▼ + stars: | 2023-07-03 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed. And regulating AI disclosure might be easier said that done, industry insiders said, as AI might soon pervade nearly all aspects of content creation. There's a very fine line between AI-generated virtual influencers and AI-assisted real influencers, so where does the labeling begin and end?" On the platform side, it's unclear if or when any steps will be taken to label AI content. "AI content is so easy to mass produce and improving so rapidly that we will struggle with labeling all the AI content out there, it will be easier to label what isn't made by AI," he said.

Persons: Ogilvy, Ogilvy influencer, — Ogilvy, Shah Rukh Khan, Lu —, Cameron Ajdari, It's, Izea, pervade, Emma Downer, Downer, Cynthia Ruff, Lia Haberman, There's, Avi Gandhi, Pinterest, Alasdair Mann, Mann Organizations: WPP, UCLA, YouTube, Meta

☆ I super-commute by plane to my internship to avoid expensive east coast rent. Here's how it works.
▼ + stars: | 2023-07-01 | by ( Grace Kay | ) www.businessinsider.com time to read: +6 min

Sophia Celentano went viral on TikTok after she shared how she commutes by plane to her internship. She said the unusual commute allows her to save money on expensive east coast rent. I'm usually at my gate by around 5:15 a.m., which is exactly when boarding starts. My morning flight often lands about 15 minutes early. I get to the office usually around 8:30 or 8:45 a.m., and that's when I start my full 9-to-5 workday.

Persons: Sophia Celentano, Celentano, Ogilvy, I'd, I'm, it's, I've, Uber, — Organizations: TSA, Newark Penn Station, New Locations: Charleston, Richmond , Virginia, Newark, New York City, New Jersey, Virginia

☆ Efforts to label AI content in influencer marketing are gaining steam, but industry insiders warn regulation will face hurdles
▼ + stars: | 2023-06-29 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

☆ Some advertisers are requiring their agencies to disclose when they use generative AI
▼ + stars: | 2023-06-17 | by ( Lara O'Reilly | Ryan Joe | ) www.businessinsider.com time to read: +4 min

Some big advertisers want to know exactly when their agencies are using generative AI. And in its current form, generative AI can create derivative content. And WPP ad agency Ogilvy is advocating for advertisers and social media platforms to disclose the use generative AI in influencer campaigns, The Financial Times reported. "You need to sit down with your agency and ask how they are using generative AI." He said he's in active conversations with the heads of all the agencies the alcohol giant works with about how they are experimenting with generative AI tools.

Persons: Reed Smith, Ruben Schreurs, Schreurs, — Andrew Robertson, —, Ogilvy, Keri Bruce, Bruce, L'Oréal, we've, Asmita Dubey, Edward Pilkington, Lesley Klein Organizations: BBDO, Ad, WPP, Financial Times, of National, Diageo, Diageo North Locations: Diageo North America

☆ A TikToker from South Carolina says she flies to work in New Jersey instead of renting, and saves thousands of dollars doing that
▼ + stars: | 2023-06-16 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

A South Carolina woman has a life hack for saving on rent: She flies to her workplace in New Jersey. Sophia Celentano is an intern at Ogilvy Health, where she goes into the office once a week. Celentano said on Linkedin that her flights are cheaper than "paying $3400+ a month for rent." A TikToker from South Carolina went viral after she revealed that she saves on rent by catching flights to her workplace in New Jersey. Celentano elaborated on her commute in a Thursday LinkedIn post, breaking down the comparative cost of flying versus renting in New Jersey.

Persons: Sophia Celentano, Celentano Organizations: Ogilvy Health, Linkedin, University of Virginia, Newark Airport, LinkedIn Locations: Carolina, New Jersey, South Carolina, Charleston, New York, Newark, Manhattan, Jersey City

☆ 21-year-old flies 600 miles a week to avoid paying $3,500-a-month New York rent—here's how much she saves
▼ + stars: | 2023-06-15 | by ( Morgan Smith | ) www.cnbc.com time to read: +1 min

Since early June, Celentano has commuted by plane once a week to her summer internship at Ogilvy Health in Parsippany, New Jersey, from her parent's house in Charleston, South Carolina. Celentano didn't want to join the legions of summer interns fighting for affordable housing in and around New York City. And her job only requires her to be in the office — about a 45-minute drive from downtown Manhattan — once, sometimes twice, per week. For Celentano, commuting four-plus hours by plane weekly was a much easier pill to swallow than paying New York rent for three months on an intern's salary. "I didn't think twice about it," Celentano, a rising senior at the University of Virginia, tells CNBC Make It.

Persons: Sophia Celentano's, she'll, Celentano, — Organizations: Charleston International Airport, Ogilvy Health, University of Virginia, CNBC, Companies Locations: Parsippany , New Jersey, Charleston , South Carolina, New York City, Manhattan, New York, Charleston

All were taken by renowned British photographer Hugo Burnand at Buckingham Palace. In this photo made available by Buckingham Palace on Monday, May 8, 2023, Britain's King Charles III poses for a photo in full regalia in the Throne Room, London. Britain's Queen Camilla poses for a photo in The Green Drawing Room of Buckingham Palace, London. In this photo made available by Buckingham Palace on Monday, May 8, 2023, King Charles III and Queen Camilla are pictured in the Throne Room at Buckingham Palace, London. Lady Ogilvy and Prince Edward, the Duke of Edinburgh, in the Throne Room at Buckingham Palace, London.

Search resuls for: "Ogilvy"

25 mentions found