The latest one, Coca-Cola Y3000, fits the bill.
Coca-Cola has used its Creations platform, responsible for limited-edition flavors like Y3000, to try to make the brand resonate with younger consumers.
Like all Creations drinks, Coca-Cola Y3000 is designed to taste mostly like Coke, with a bit of something else.
For the product’s packaging — which appears to allude to a Y2K aesthetic with funky bubbles, pink and blue coloring and a pixelated logo — Coca-Cola used AI-generated images to create a mood board for inspiration.
“They’re more engaging and more interesting, demonstrably, than a flavor, a Coke with vanilla or something,” he said.
Persons:
it’s “, ”, Rosalía, “ We’re, Oana Vlad, James Quincey, “
Organizations:
New, New York CNN, Riot Games, of Legends, CNN
Locations:
New York, United States, Canada, Dreamworld