The sports media company Overtime boasts that 83% of its audience is under 35 years old. The media company will also get the rights to use official NFL logos and intellectual property in its content. Chief content officer Marc Kohn credits the brand's growth with Gen Z audiences to Overtime's creator network. The company expanded into live and long-form storytelling recently with its coverage of its basketball league, Overtime Elite, which streams on Prime Video. Kohn said his team has taken what Gen Z fans like on TikTok and Instagram and applied that to the broadcasts.

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Persons: Marc Kohn, Kohn, who's, Blake Stuchin, Stuchin, it's Organizations: ESPN, NFL, Pro Bowl, men's, OT7, YouTube, Nickelodeon, NBA