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☆ Reddit has acquired an AI startup to beef up its ad business in a deal worth around $40 million
▼ + stars: | 2024-08-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

This story is available exclusively to Business Insider subscribers. Brands like Unilever, L'Oréal, and NotCo pay Memorable AI an annual fee to use its tools. The company said this allows advertisers to reduce the time they would usually spend testing and optimizing ad creative, the company said. Related storiesThe Memorable AI team has joined Reddit as part of the acquisition. AdvertisementIts ads business is growing, but still tiny compared to Google, Meta, Amazon, and TikTok.

Persons: —, Reddit, van, Cofounders Camilo Fosto, Sebastian Acevedo, Michael Kassan, Brian O'Kelley, hasn't Organizations: Service, Business, Harvard, Stanford, MIT, Brands, Unilever, L'Oréal, Aperiam Ventures, Bertelsmann Digital Media Investments, LDV, Ventures, Google Locations: New York

☆ Check out the pitch deck that helped Scope3, which helps companies measure the carbon impact of their ads, raise $20 million from investors like GV
▼ + stars: | 2023-10-13 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Scope3, a startup that helps companies measure the carbon emissions generated by their advertising campaigns, this week said it raised $20 million in Series A investment, funds it plans to grow its team and expand into markets in Europe and APAC. By Scope3's count, the digital advertising industry is responsible for 7.2 million metric tons of carbon emissions each year, or the equivalent of powering 1.4 million US homes. Scope3 works with advertisers, agencies, adtech vendors, and publishers — which have included Insider — to help them measure their carbon impact and figure out where they can make efficiencies. The funding round, which values the company at $100 million and brings Scope3's total funding to $40 million, was led by Alphabet-backed GV. Check out the key slides from the pitch deck that helped Scope3 raise its $20 million Series B round.

Persons: Brian O'Kelley, Mike Freyberger, Anne Coghlan, Scope3, —, O'Kelley, Coghlan Organizations: Room40 Ventures, GV Locations: Europe, France, Germany, Japan

☆ The digital-ad industry is spending the 4th of July holiday scrambling to recover funds lost from MediaMath's shocking bankruptcy
▼ + stars: | 2023-07-03 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

One adtech executive believes MediaMath's bankruptcy is a sign of more pain to come. MediaMath's filing for Chapter 11 bankruptcy protection has sent shock waves throughout the digital-ad industry. Now MediaMath's creditors, who are cumulatively owed more than $100 million, are scrambling to figure out their next moves. It's likely that the unsecured creditors owed money by MediaMath would receive just pennies on the dollar once the bankruptcy proceedings are resolved. Bannister said Raptive was in the process of seeing how much money MediaMath owed it.

Persons: MediaMath, SSPs, Goldman Sachs, PubMatic, Ana Milicevic, Milicevic, It's, Paul Bannister, Bannister, Raptive, Scott Messer, he's, they're, Brian O'Kelley Organizations: MediaMath's, MediaMath, Fuel, Sparrow Advisers, Messer Media, YouTube, ANA Locations: MediaMath, there's

☆ MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.
▼ + stars: | 2023-03-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +19 min

At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness. The machine-learning revolution that took over the financial industry was finally happening in marketing, and many industry insiders considered MediaMath to be the hottest adtech company of the time. "We never came close to consummating such a deal with MediaMath nor entertained the purported valuation," said a representative for Singtel. The Trade Desk, the most comparable independent DSP company to MediaMath, was riding high after its 2016 initial public offering. The quasi-equity agreement was structured to protect Searchlight if MediaMath didn't perform to certain quotas or if things went south financially.

Southwest finished first in economy and budget airline rankings published by the consumer research firm last May. Analysts say that Southwest's position among consumers remains strong despite the airline leaving hundreds of thousands of passengers stranded over the Christmas holiday weekend. "People think you're getting great value for the money," said Michael Taylor, managing director for travel, hospitality and retail at J.D. On Tuesday, the airline said it would issue 25,000 rewards points to anyone whose flight was affected. Taylor at J.D.

Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.

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