Marvel, a unit of Walt Disney (DIS.N), initially planned to use Tractiv's software in a post-production process, documents show.
They provide rare, sometimes blow-by-blow insight into the hardship facing startups, key drivers of American innovation.
In February 2021, Tractiv got a major break when it gave a demonstration of the software to venture capital firms.
The next few months Tractiv had a series of conversations with major financial services companies, including banks such as JPMorgan Chase (JPM.N).
Several showed interest in Tractiv's software but did not buy it.
Persons:
Beresford Hodge, Walt Disney, Drew Orsinger, Tractiv's, they're, Mark Almeida, Tractiv, Orsinger, Hans Morris, Morris, JPMorgan Chase, Jan, Nyca, Nyca's Morris, Paritosh Bansal, Anna Driver
Organizations:
Walt Disney Studios, REUTERS, Tractiv, Marvel Studios, Marvel, Walt, Disney, Hollywood, Venture, Reuters, SpaceX, CME Group, Honeywell, Nyca Partners, JPMorgan, Thomson
Locations:
London, Britain, Tractiv, headwinds