The logo for Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021.
REUTERS/Andrew KellyMUMBAI, Sept 19 (Reuters) - Alphabet Inc's (GOOGL.O) Google has been asked by the Indian government and the central bank to introduce more stringent checks to help curb the use of illegal digital lending applications in India, according to sources.
Indian regulators have already asked lenders to step up checks against illegal lending apps, which became popular during the pandemic.
While India's central bank requires that any lending apps listed on app stores be backed by regulated entities, it is up to Google to enforce this and monitor compliance.
The policy says that in order to show financial services ads in India, advertisers need to be verified in the country.