With billions at stake, that's pretty much been a guarantee facing the current market leaders, Eli Lilly and Novo Nordisk , from the start.
Their updates are likely to be joined by others in the coming months even as today's incumbents develop their own next-generation weight loss treatments.
Other analysts have also grown more optimistic about the future of weight loss treatments.
Orforglipron, a once-a-day oral GLP-1 drug that Lilly is working on, had shown a 3% weight loss at 4 weeks.
The company is also exploring whether the weight loss treatment could be given only once a month.
Persons:
Eli Lilly, drugmakers Roche, Lilly, Denmark's, Trung Huynh, Huynh, Rajesh Kumar, Kumar, Novo, Roche, Roche ADRs, Justin Zelin, Zelin, Viking's, HSBC's Kumar, Novo aren't, —, Nick Wells
Organizations:
Novo Nordisk, Viking Therapeutics, UBS, HSBC Global Research, Carmot Therapeutics, Food and Drug Administration, Viking, European Association for, Diabetes, Pfizer, Amgen, Therapeutics
Locations:
Swiss, Novo, San Antonio, Spain