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In 2004, at the age of 26, Gonzalez took his first Barry's Bootcamp class in West Hollywood. "I had someone that I was dating at the time kind of challenged me to take a class," Gonzalez recalls. In 1998, entrepreneur Barry Jay established the inaugural Barry's Bootcamp in West Hollywood. And that was really how I like cut my teeth and got, you know, even more obsessed with the business," Gonzalez says. Joey Gonzalez Barry's CEOAfter North Castle Partners invested and named him CEO in 2015, Gonzalez started to build a strong leadership team.
Persons: Joey Gonzalez, Little, Gonzalez, Barry Jay, Barry's, Jonathan, Francesca, Jake, I've, What's Organizations: Entertainment, Barry's, Big Apple, North Castle Partners, Harvard Business School Locations: , Los Angeles, West Hollywood, New York City, Cuban, Italian, Chicago, Instagram, COVID, Austin, Denver, New York, LA, Frankfurt, Berlin, Copenhagen, San Francisco
It’s the start of a class known as high-intensity interval training, a combination of treadmill and weight-lifting, at the boutique fitness studio Barry’s. The brothers and Rondeau, who now serves as Planet Fitness’ chief executive, hit upon a concept. Planet Fitness’ tag, “judgement free zone” is true to form. Part of the appeal is its $10 a month basic membership fee – which hasn’t changed – that Planet Fitness primarily collects through electronic funds transfers. Still, with solid and regular profits and a reasonable amount of debt, Planet Fitness has staying power, even if shareholders lose their shirts while its valuation comes in line.
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