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The social media app is the brainchild of 27-year-old serial founder and investor Tiffany "TZ" Zhong, whose tech career took off in her late-teens. Instead of stressing over carefully curated posts, the app encourages users to share their stream-of-consciousness thoughts directly to the feed. According to its App Store description, it aims to harken back to the social media era before "algos and ads" took over. She particularly follows the behavior of Noplace's "power users," some of whom even spend between eight and 10 hours on the app, Zhong said. And at a time when social media platforms are prioritizing entertainment over social interactions, Noplace feels timely.
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