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Why Apple is so obsessed with India
  + stars: | 2023-07-18 | by ( Cork Gaines | ) www.businessinsider.com   time to read: +4 min
A growing middle class and demand for high-end tech offers opportunities for Apple to grow revenue. And so I'm very, very bullish and very, very optimistic about India," Apple CEO Tim Cook told investors in 2017. Only 5% of smartphones sold in India are iPhonesAccording to CNBC, iPhones accounted for 5.1% of all smartphone sales this year in India. India also now accounts for 4% of all iPhone sales, making it the fifth-largest consumer of Apple phones. Apple already dominates the US and much of the rest of the world, but it is still a minor player in India.
Persons: Goldman Sachs, Tim Cook, Beatrice Nolan, Cook, Nitin Soni, Forbes Organizations: Apple, Morning, CNBC, Labor, Fitch Ratings Locations: India, China, Greater China, US
Apple's first physical retail store is located in the populous city of Mumbai. Now, he's betting big on the South Asian giant as Apple shifts its focus away from China and expands its footprint in India. Still, analysts told CNBC the iPhone-maker's dependency on China will remain for years to come. "It will take Apple years to diversify away from China," Soni said. The iPhone maker had to scale back production in China due to those restrictions, a move that hurt its bottom line.
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