DIRS.INFO The most relevant business & tech news

☆ The power of passions: Tapping into consumers' emotional bonds
▼ + stars: | 2024-10-08 | by ( Raja Rajamannar | ) www.businessinsider.com time to read: +6 min

Tapping into people's passions can inspire emotional connections with consumers. In fact, our survey data identifies eight key roles that brands can play to either accelerate consumers' passions or alleviate their frustrations — one of which is fostering shared connections around their passions. A prime example of this is how Nike taps into peoples' passion for wellness, which is ranked the second highest among those we surveyed, while strengthening community bonds. Neuromarketing can derive an abundance of data-driven insights from study participants, allowing us to discern consumers' emotional associations with logos, messages, storylines, colors, and more. Inspiring an emotional response is an incredibly challenging task for marketers at a time when consumers feel bombarded by messages.

Persons: Raja Rajamannar, Rajamannar, —, Johnnie Walker, Costa Organizations: Mastercard, Service, Harvard Business School, Carnegie Hall, Cannes Lions, Prix, Consumers, Nike, Nike Run

☆ How supershoes are redefining the Olympic marathon
▼ + stars: | 2024-08-09 | by ( Susan Baek | News Associate | ) www.nbcnews.com time to read: +6 min

Previously, running shoes were “flats” designed with a less-is-more approach. Carbon-plated supershoes from various brands are now worn by your average runners chasing personal records at major marathons around the world. Since the Vaporfly’s debut in 2016, runners have shattered world records, including achieving a sub-two-hour marathon. Japanese marathon runner Yusuke Ogura wears Nike Zoom Vaporfly running shoes in Marugame City in 2020. But while supershoes have transformed the landscape of professional running, the sport requires much more than a sturdy pair of running shoes.

Persons: ”, Elliott Heath, Heath, Fiona O’Keeffe, James Gilbert, ” O’Keeffe, “, LZR, Yusuke Ogura, Kota, Vaporflys, ” Heath, Tigst Assefa Organizations: Nike, Paris Olympics, Team USA, Puma, U.S, NASA, Kota Kawasaki, The New York Times, Athletics, Tokyo, Marathon, Adidas, Olympics, World Athletics Locations: Rio, Paris, Orlando, Fla, Marugame City, Vienna, Tokyo

☆ Running a marathon? There are 3 keys to making it to the finish line, says Nike running coach: 'Rely on trust in yourself'
▼ + stars: | 2023-11-04 | by ( Renée Onque | ) www.cnbc.com time to read: +5 min

Kristina Centenari, an NYC-based strength coach at Tonal and a running coach at Nike who has experience as a marathon runner, spoke with CNBC Make It about how runners can best prepare for a marathon. DON'T MISS: Avoid this ‘big mistake’—and more tips for new runners, from a running coach and a personal trainerThe 3 keys to finishing a marathonReady: Prep If you're running a marathon soon, then chances are you're not a new runner. Kristina Centenari Running Coach at Nike and Strength Coach at TonalCentenari also emphasizes the importance of "taking your rest as seriously as you are taking your running and your off-road training." Kristina Centenari Running Coach at Nike and Strength Coach at TonalFor hydration, Centenari strongly recommends slowing down at water stations throughout the marathon and grabbing a small cup of water. Kristina Centenari Running Coach at Nike and Strength Coach at Tonal

Persons: Kristina Centenari, Centenari, Everyone's Organizations: Marathon, Nike, CNBC Locations: York, NYC

☆ TikTok influencer posts her five-figure monthly earnings online. She says pay transparency is as 'authentic' as it gets
▼ + stars: | 2023-08-13 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

She made just over $40,000 from the Creator Fund in 2021, and she's a part of its new beta program. The 24-year-old amassed an online following when she began posting TikTok videos out of boredom in her New York City apartment during the Covid-19 pandemic. TikTok creator fund is finally a much bigger check. For the month leading up to August 5, her videos earned her $13,105.91, according to monthly TikTok statements. She predicts that TikTok's CPB will earn her an extra $100,000 for the year — on top of her monthly earnings from brand deals.

Persons: Victoria, Paris, influencer, It'll, I've Organizations: Beta, Service, Paris, Nike Locations: Victoria Paris, Wall, Silicon, New York City, Paris, TikTok

☆ Nike critics launch a 'burn bra challenge' and rail against its treatment of female athletes amid growing backlash for its work with a transgender influencer
▼ + stars: | 2023-04-17 | by ( Matthew Kish | ) www.businessinsider.com time to read: +3 min

Transgender influencer Dylan Mulvaney announced a partnership with Nike on Instragram this month. A Nike critic started a "burn bra challege" on TikTok last week. Last week, a TikTok user started a "burn bra challenge" and recorded herself lighting her Nike bra on fire, saying that Nike should be "ashamed of itself." "You chose a little boy with no breasts and some junk in his pants to represent real women," the TikTok user said, according to the New York Post. Nike has been criticized for several of its endorsement partners, including John McEnroe, Charles Barkley, Tonya Harding, and Colin Kaepernick.

☆ I got addicted to an app that helped me turn my most ambitious goals into daily routines
▼ + stars: | 2023-04-11 | by ( Shubham Agarwal | ) www.businessinsider.com time to read: +12 min

Once I complete the task, I mark it on a calendar in the app and a colorful streak grows. Each time I logged a successful session on Everyday and the habit's streak grew, it felt like a microwin. Streaks reward repetition, Lindemans explained, but the reason they're so motivating is not the sense of accomplishment they imbue. After all, I was being motivated by the app instead of by my desire to meet my goals. The apps helped me focus on the action itself instead of on setting up my own structure for carrying them out.

☆ A former Nike runner says the company stopped paying her while she was pregnant and portrayed her as 'Miss America in a crop top'
▼ + stars: | 2023-04-10 | by ( Matthew Kish | ) www.businessinsider.com time to read: +7 min

Nike "takes great pride as a leader in supporting female athletes," the company said. Goucher's book also describes a persistently sexist culture at the Nike Oregon Project and says that Alberto Salazar, a celebrated distance runner and former Nike coach, sexually assaulted her. "My story helped sell shoes, shorts, T-shirts, and bras," Goucher wrote of her time as a Nike-backed runner. "In 2018 we standardized our approach across all sports to support all of our female athletes during pregnancy," Nike said in the statement. We know that Nike can continue to play an elevated role in supporting female athletes and improving their experience in sports."

☆ Dow said it was recycling our shoes. We found them in Indonesia
▼ + stars: | 2023-02-25 | by ( ) www.reuters.com time to read: +19 min

While the sample was small, the fact that none of these shoes made it to a Singapore recycling facility underscores weaknesses in the system. Dow said these builds will use the 10,000 kilograms (22,000 pounds) of recycled shoe material that have been produced through the Singapore recycling project so far. Reuters had dropped those shoes into a Dow recycling bin at a Singapore community center in September, three months earlier. Recycling flopsThis is not the first novel recycling scheme launched by Dow that hasn’t lived up to its billing. In its Jan. 18 statement, Dow said the shoe recycling partners are “energized by the common vision of sport championing a greener and more sustainable Singapore.” Dow did not comment on the Journal of Consumer Psychology study.

☆ Nike says it has made changes to improve its work culture. But employees are still making new discrimination complaints amid an ongoing lawsuit, lawyer says.
▼ + stars: | 2022-09-21 | by ( Matthew Kish | ) www.businessinsider.com time to read: +4 min

In 2018, current and former Nike workers filed a gender discrimination lawsuit against the company. Nike implemented a wave of changes after a gender discrimination lawsuit was filed in 2018. But the lawyer leading the case, Laura Salerno Owens, says complaints from Nike employees against the company continue to roll in. Salerno Owens has represented Nike employees in the past, and her firm could financially benefit from additional cases. She's the lead attorney in the aforementioned gender discrimination lawsuit, which seeks class-action status.

Search resuls for: "Nike Run"

9 mentions found