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☆ Tiger Woods and Nike’s ‘seismic’ partnership is over. Where do they go from here?
▼ + stars: | 2024-01-10 | by ( Jack Bantock | ) edition.cnn.com time to read: +10 min

After 27 years, 15 major championships, 82 PGA Tour wins and hundreds of millions of dollars in endorsement contracts, Tiger Woods and Nike announced the end of their collaboration on Monday. With Woods marking the sportswear company’s “significant entry” into golf, the partnership – and its impact – was “seismic,” explained Ben Peppi, sports commercial expert at JMW Solicitors. “For a long time post-Michael Jordan’s retirement, pre-Cristiano Ronaldo, Tiger Woods was Nike,” Peppi told CNN Sport. He transcends his sport – he wasn’t just a golf ambassador, he was a Nike icon.”As Woods became synonymous with golf, Nike became synonymous with Woods. Woods and Knight at the Tiger Woods Foundation's 20th Anniversary Celebration, held at the New York Public Library in 2016.

Persons: Tiger Woods, Woods, –, J.D, ”, Ben Peppi, Michael Jordan’s, Cristiano Ronaldo, ” Peppi, “, Tiger, Tiger …, David Cannon, Arnold Palmer, Bob Dorfman, ” Nike, Phil Knight, Knight, Gustavo Caballero, Peppi, “ There’s, Jason Day, Roger Federer, Federer, Yoshikazu, Michael Jordan, David Beckham, Usain Bolt, Puma, “ They’re, that’s, ’, it’s Organizations: CNN, Nike, Stanford University, Pumpkin, JMW Solicitors, “, CNN Sport, Augusta National, Gatorade, Accenture, Arnold Palmer Invitational, Baker, New York Public Library, Adidas, PGA, & $ Locations: golf’s, Cornelius , Oregon, Woods, ’, Japan

☆ Tiger Woods ends Nike partnership after 27 years
▼ + stars: | 2024-01-08 | by ( Jessica Golden | ) www.cnbc.com time to read: +3 min

Tiger Woods during the pro-am as a preview for the Hero World Challenge at Albany Golf Course in Nassau on Nov. 29, 2023. Tiger Woods' 27-year partnership with Nike has come to an end. "Phil Knight's passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way," Woods wrote. In a statement, the company said: "For over 27 years, we have had the honor to partner with Tiger Woods, one of the greatest athletes the world has ever seen. Yet, Woods brought significant exposure to the Nike brand.

Persons: Woods, Tiger Woods, Phil Knight's, Mark Steinberg, Tiger, Roger Federer, Marc Maurer, it's, TaylorMade, aren't, Brian Yarbrough, Edward Jones, Eric Smallwood, LeBron James, Smallwood, — CNBC's Gabrielle Fonrouge Organizations: Nike, Nike Golf, CNBC, Apex Marketing, Golfers, CNBC PRO Locations: Nassau, Swiss, Orlando, Oregon

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