One holding company exec said for the first time in years, their clients' YouTube spending hasn't increased this year.
Execs also cited suitability of YouTube content as an ongoing factor in their spending allocations.
YouTube TV , launched in 2017, provides linear and on-demand programming, and parent Alphabet has called it a bright spot for subscriber growth.
YouTube also pitches TV advertisers on YouTube Select, which lets advertisers run ads on the top 5% of its most popular programming.
And last year, YouTube reached a deal to make NFL's Sunday Ticket games an add-on for YouTube TV subscribers.
Persons:
Max, Execs, Adalytics, Dan Salmon, Brian Albert, Albert, Nielsen, it's, we're, execs, Brian Wieser, Wieser
Organizations:
YouTube, Business, Disney, Paramount, Amazon, Prime, Google, Hollywood, New, Research, US, Netflix, Hulu, Sunday Ticket, Nielsen . Ad, YouTube's
Locations:
Madison, Wall