Despite the "most negative toy market in 15 years," Lego said consumer sales grew 4% last year.
The Danish toy icon outperformed competitors like Mattel and Hasbro.
Toys are cheaper than ever, much to the chagrin of millennial parents.
It's a brutal climate for toymakers, but Lego said it outpaced the market in 2023, with consumer sales growing 4%.
"We are pleased with our performance given that 2023 was the most negative toy market in more than 15 years," Niels B. Christiansen, CEO of the Danish toy icon, said in a statement.
Persons:
—, Niels B, Christiansen
Organizations:
Mattel, Hasbro, Service, Business
Locations:
Danish