In 2015, he created TickerTags, a social media data aggregator that tracks company mentions, and sold it to Jefferies' M Science.
To be fair…Speculating and making decisions based on social media trends is a risky wager.
Wall Street doesn't always respond to social media trends that could negatively drive fundamentals because there aren't tools to understand the impacts, McKeown noted.
In the event a social media trend is mentioned, it's not factored into their valuation model, Ober added.
How social media sentiment plays into a thesis should depend on an investor's time horizon.
Persons:
It's, Bud Light's, influencer Dylan Mulvaney, BUD, Kirk McKeown, Chris Camillo, Jefferies, Camillo, Bud, didn't, Paul Johnson, Laxman Narasimhan, misperception, Sara Senatore, I've, Senatore, Chipotle, Keith Lee, dollies, Brian Niccol, Goldman Sachs, They're, Matt Ober, they're, I'd, McKeown, it's, Ober
Organizations:
Service, Business, Anheuser, Busch, Wall Street, Pew Research Center, Molson, TAP, Starbucks, Nicusa Investment, Columbia Business School, of America
Locations:
Palestine, Gaza, SBUX