Although Nike remains the world’s largest seller of athletic footwear and apparel, some analysts have said its pace of innovation has slowed.
Photo: Thomas Trutschel/Zuma PressNike said it has named former company executive Nicole Hubbard Graham to be its next chief marketing officer, succeeding Dirk-Jan “DJ” van Hameren, who will retire.
The appointment is part of a wider executive shake-up designed to speed up innovation at the sneaker giant, which recently began facing up to stiffer competition in the running and lifestyle categories.
Persons:
Thomas Trutschel, Nicole Hubbard Graham, Dirk, Jan “, ” van Hameren
Organizations:
Nike, Zuma Press Nike