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“And it was like, huh!”When a smaller restaurant unexpectedly goes viral on TikTok or other social media, the sudden demand can be overwhelming. But savvy business owners who are able to adapt can parlay newfound fame into a lasting boost for their business. Elreda now has 10 locations, including newly opened restaurants in Detroit and Brooklyn — an expansion started by one viral video. “But it’s a good tired.”One person who knows about going viral is Dominique Ansel. In 2013, before most people knew the term “going viral,” the French pastry chef created the “Cronut,” a cross between a croissant and a doughnut, at his newly opened New York bakery.
Persons: hasn't, Nicolas Heller, New York Nico, , ” John Philis, Ali Elreda, Elreda, @misohungry, , It’s, Kevin Muccular, Katy, Chimetime, Aunt Bill’s, ” Muccular, Muccular, Philis, Max Ferfoglia, Nico’s, hasn’t, Dominique Ansel, Ansel, there’s Organizations: Lexington Candy, Sam's, Walmart, Labor, YouTube Locations: Lexington, New York City, New York, Downey , California, Detroit, Brooklyn, Katy , Texas, Houston, Texas, , Hong Kong, Las Vegas
More Than Likes is a series about social media personalities who are trying to do positive things for their communities. Before he was New York Nico (handle: @newyorknico), the popular social-media documentarian of New York’s quirks and characters, Nicolas Heller was the “mayor of 16th Street” — at age 3. On his walk home from nursery school, Mr. Heller would check in with all the friendly faces on the block: the manager at Steak Frites who kept a tub of ice cream with the boy’s name on it; the security guard at the tile store who tipped his cap and made funny faces at him; the antique-clothing salespeople who would turn their standing mirror around so he could see his reflection.
Persons: Nico, Nicolas Heller, Heller, Steak
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