Shopify has acquired the team working on analytics startup Peel Insights, the Canadian e-commerce giant confirmed Friday. Peel works primarily with Shopify merchants and can integrate with apps across their tech stack, including Klaviyo and Recharge. Peel's CEO and cofounder, Nicolas Grasset, is now a director of product at Shopify, according to his LinkedIn, and the Peel app is still available on the Shopify App Store. Related stories"With the Peel Insights team at Shopify, we can supercharge insights features for our millions of merchants," they said. In 2021, it brought on the team from AR startup Primer to work on AI and spatial computing at Shopify.

---

Persons: Shopify, Peel, Lerer Hippeau, Nicolas Grasset Organizations: Business, Eniac Ventures, Vinyl Capital, Peel Locations: Peel, Swedish, Triple