Read previewLike a lot of people, Nick O'Neill got the crypto bug during the pandemic. But then he stumbled into a bit of viral fame: A joke post he made boasting about his crypto prowess took off, fueled in part by people who didn't realize he was joking. "Choose rich" is O'Neill's catchphrase, which is mostly a joke, but also very similar to things people used to say on crypto Twitter, for real. AdvertisementPeter Kafka: You make this thing that is a little sincere but is mostly a joke, and it triggers people who don't think it's a joke. Peter Kafka: I couldn't tell if you were satirizing crypto, or crypto culture, or Twitter/X culture.

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