Kids increasingly prefer to zone out for hours watching free short-form videos instead of full-length TV episodes and movies.
In April, Nielsen estimated, kids 2 to 11 watched three times as much YouTube as Disney+ content.
Kids watching Disney clips on YouTube may have no need for Disney+.
5 spot for kids' entertainment on YouTube in 2023, according to Tubular, a social video analytics company.
Kids preferring short-form videos on YouTube over full-length episodes and movies is a problem that Disney doesn't seem to be able to solve.
Persons:
Bob Iger, Bob Chapek's, Iger, Taylor Swift, Nelson Peltz, Disney, Alexia Raven, it's, Gen Alpha, —, Liz Huszarik, Nick Macknight, King, Aladdin, Justin Timberlake, Zendaya, Ariel, Bernstein, Discovery's Max, Florida's Gov, Ron DeSantis, Macknight, Lucia Moses
Organizations:
Disney, Epic Games, Investors, Disney Channel, Nielsen, YouTube, Warner Bros, Discovery, Media, Comcast, Paramount, Google, Netflix, Moonbug Entertainment, Disney's, Hulu, Marvel, Lucasfilm, Florida's, Pixar, Dallas, Business
Locations:
WarnerMedia, Dallas