Read previewApple has the over-the-counter hearing aid market in its sights — and execs in the audiology space are likely sitting up straight after Monday's announcement by the tech giant.
The AirPods Pro 2 — first launched in 2022 and refreshed in 2023 — will soon feature a "clinical-grade, over-the-counter Hearing Aid feature" via a software update slated for the fall, Apple said.
Related storiesThe AirPods Pro 2 retail for $249, while over-the-counter hearing aids can range from $99 to $3,000, according to the National Council on Aging (NCOA).
Apple's new hearing-focused features for the AirPods Pro 2 are multifaceted.
AdvertisementThe Hearing Aid feature on AirPods Pro 2 can boost voices, media, and phone calls, Apple says.
Persons:
—, Apple, Johns Hopkins, Dr, Nicholas Reed
Organizations:
Service, Business, Apple, Food and Drug Administration, Street, World Health Organization, WHO, National Council, Aging, AirPods
Locations:
Germany, Japan