Apple Vision Pro costs almost $4,000 after tax.
At 7x more than the Quest 3, the Vision Pro should be far more powerful and capable – and of course, it is.
Price skimming is a strategy where a company sets the initial price of a product very high, then gradually lowers it over time.
It keeps profits high throughout a product's lifecycle: By pricing products high at launch, Apple maximizes its profits from these early sales.
Given these red marks WSJ gadget reviewer Joanna Stern walked away with after using Apple Vision Pro for just 20 minutes, I remain skeptical…
Persons:
Matthew Ball, Apple, Apple's, Tesla, Joanna Stern, …
Organizations:
Apple Vision, Apple Silicon, Apple