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☆ Starbucks' new CEO swears by this 'cliché' career advice
▼ + stars: | 2024-09-09 | by ( Morgan Smith | ) www.nbcnews.com time to read: +3 min

It’s the first day on the job for new Starbucks CEO Brian Niccol, and expectations are high. Niccol explained that he carries a “beat-up notebook” with him to outline and track his progress toward his career goals. Trusting his gut and believing in his ability to succeed, Niccol said, has made the biggest difference in his career up to this point. “There will be times in your career when your gut will be tingling,” he said, noting that he had that feeling when he left Taco Bell to become Chipotle’s CEO in 2018. Niccol used a 5-word phrase in a phone screening with former Starbucks chair Mellody Hobson to illustrate his confidence and preparedness for the job.

Persons: Brian Niccol, Anjali Sundaram, Taco Bell, ”, ” Niccol, Niccol, Mellody Hobson, “, ‘, ’ ” Hobson, ” Hobson, Brian, “ We’re Organizations: CNBC, Wall, Taco, Miami University in, Taco Bell, Starbucks Locations: U.S, China, Miami University in Oxford , Ohio, Newport Beach , California, ’ Seattle

☆ Chipotle and Spirit Halloween are launching a costume collection
▼ + stars: | 2024-09-04 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +2 min

New York CNN —Chipotle is already getting into the Halloween spirit. The fast-casual chain announced a costume collection with Spirit Halloween Wednesday, the seasonal Halloween costume store that pops up every year in abandoned storefronts. Two years ago, it posted a fake “Chipotle Fork” bodysuit with the caption “Found ur costume.” Then last year, another fake “Chipotle Napkin” costume showed up on its Instagram. The Chipotle Fork costume, for example, is just a plain black, polyester bodysuit. “Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we’re taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween,” said Chris Brandt, chief brand officer at Chipotle in a statement.

Persons: New York CNN — Chipotle, Chipotle, ”, Chris Brandt, Brian Niccol, Taco, Scott Boatwright Organizations: New, New York CNN, Burt’s, Retailers, Taco Bell Locations: New York, Canada, Chicago, Denver, Egg Harbor Township, N.J, Los Angeles

☆ Starbucks is giving its new CEO Brian Niccol a private jet to commute between his California home and Seattle office
▼ + stars: | 2024-08-23 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —New Starbucks CEO Brian Niccol won’t be a constant presence at its Seattle headquarters where he takes the helm next month. Starbucks is giving him a corporate jet to use to commute back and forth. Niccol is also expected to be traveling often, visiting stores and workers since he’s running a global operation of 39,000 stores and 450,000 employees. Earlier this month, Starbucks announced that Niccol would replace Laxman Narasimhan, whose stint as CEO lasted less than two years. Niccol is tasked with turning Starbucks’ fortunes around and mirroring the success he’s had at Mexican-inspired food chain Chipotle for the past six years.

Persons: Brian Niccol won’t, “ Brian Niccol, “ We’re, Niccol, Laxman Narasimhan, he’s, – CNN’s Chris Isidore Organizations: New, New York CNN, Starbucks, CNN, ”, International Energy Agency, Greenpeace, Institute for Policy Studies Locations: New York, Seattle, California, Newport Beach , California

☆ Starbucks is struggling. So it hired fast food’s Mr. Fix-It
▼ + stars: | 2024-08-14 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +4 min

Brandon Bell/Getty ImagesSo, starting next month, fast food’s fix-it man will work to turn around Starbucks as its new CEO, the company announced on Tuesday. Starbucks’ sales have fallen for two straight quarters. Mobile app and drive-thru orders make up more than 70% of Starbucks’ sales at its approximately 9,500 company-operated stores in the United States. Restaurant analysts say that Starbucks, which has historically done less television advertising than rivals, will use marketing to try to improve customers’ perceptions of Starbucks’ brand and prices. Niccol succeeded adding new menu items to Chipotle, and he will “enable Starbucks to better succeed with menu innovation,” says Charles.

Persons: Chipotle, Brian Niccol, Niccol, carne asada, pollo, Brandon Bell, ” RJ Hottovy, they’re, Bebeto Matthews, ”, Tom Cook, Casey, Mark Lennihan, Cowen, Andrew Charles, Charles Organizations: New, New York CNN, Taco Bell, Starbucks, Investors, CNN Locations: New York, Taco, Chipotle, Mobile, United States

☆ Starbucks’ CEO is out. Chipotle’s Brian Niccol is taking over
▼ + stars: | 2024-08-13 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Starbucks CEO Laxman Narasimhan is stepping down immediately after just a year in the role, the company announced Tuesday. The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%. Chipotle CEO Brian Niccol is leaving the chain for Starbucks. From ChipotleStarbucks’ struggles reflect consumer fatigue with high prices at food chains, restaurants and stores after years of price hikes.

Persons: Laxman Narasimhan, Brian Niccol, Niccol, “ Brian, ”, Mellody Hobson, ” Narasimhan, Laxman, ” Hobson, Neil Saunders, ” Saunders, Saunders, Narasimhan’s, Howard Schultz, ” Schultz Organizations: New, New York CNN, Starbucks, Elliott Investment Management, GlobalData, Wall Street Locations: New York, Mexican, North America

☆ Starbucks Names Chipotle Boss as New C.E.O.
▼ + stars: | 2024-08-13 | by ( Danielle Kaye | More About Danielle Kaye | ) www.nytimes.com time to read: +1 min

The chief executive of Chipotle Mexican Grill is moving over to Starbucks, the coffee chain announced on Tuesday. Brian Niccol, who has held the top position at Chipotle since 2018, will take the helm of Starbucks next month, the company said. He will replace Laxman Narasimhan, whose relatively brief tenure began in March last year, when he became the first chief executive to come from outside the company. Mr. Niccol’s career also includes a stint as chief executive of Taco Bell. Mr. Narasimhan will step down as chief executive and board director immediately, with the chief financial officer Rachel Ruggeri stepping in as interim chief executive until Sept. 9.

Persons: Brian Niccol, Laxman Narasimhan, Niccol’s, Narasimhan, Rachel Ruggeri Organizations: Starbucks, Taco Bell Locations: Chipotle, United States, China

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