DIRS.INFO The most relevant business & tech news

☆ 5 OnlyFans creators trying make the jump to a mainstream influencer career explain how they land brand deals and navigate social platforms
▼ + stars: | 2023-07-12 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

OnlyFans creator Jenna Foxx, who's been in the adult-entertainment industry since 2017, created a new social-media identity to attract potential deals and partnerships. For OnlyFans creators who want to break into the mainstream, brand deals are key. "Some creators can't turn off the adult side, so that's kind of sticky for mainstream brands." Chloe said even brands selling sex toys or lingerie can be reticent to work with OnlyFans creators. It makes it even harder for them to get the attention of mainstream brands.

Persons: It's, Jenna Foxx, who's, Foxx, Hannah, Miley Cyrus, OnlyFans, Harper Wilde, Chloe Sasha, —, she's, Chloe, they'd, Taylor Gunner, I've, Justine Jakobs, influencer Justine Jakobs, Rae Richmond, Richmond, Gunner, she'd Organizations: Disney Channel, Spanish, Twitter, Marine Locations: Hannah Montana

☆ To make the jump from OnlyFans to a mainstream influencer career, some creators have to live a double life: 'It's my Hannah Montana lifestyle'
▼ + stars: | 2023-07-10 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

☆ How influencer couples use relationships to reach new followers and build content strategies as partners, according to a talent manager
▼ + stars: | 2023-06-27 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

A talent manager explains how he strategizes with influencer couples. Toteda and Cushion are the type of influencer couple Duncan and Ingenuity Live are looking to work with more. This is not dissimilar to how they would deal with an individual influencer, but there is a difference in application. Duncan thinks more influencer couples should collaborate with other couples, as well. "A lot of couples aren't looking to other couples that maybe have a small crossover of the same audience," Duncan said.

Persons: TikTok, influencers Monet McMichael, Jalen Noble, McMichael, Noble, Jeff Duncan, Nick Toteda, Anthony, Toteda, Duncan, it's, There's, Liza Koshy, David Dobrik, Nick Viall Locations: London

☆ A talent manager who works with influencer couples explains how creators use relationships to reach new followers — and the type of couple he'll never work with
▼ + stars: | 2023-06-24 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

☆ Creators say it takes 5 months on average to earn their first dollar and 18 months to fully support themselves, according to a new survey
▼ + stars: | 2023-06-20 | by ( Nhari Djan | ) www.businessinsider.com time to read: +2 min

A new study surveyed 1,440 creators about the time and costs that go into building their businesses. It takes influencers 18 months on average to be able to fully support themselves, the study found. The Tilt, a newsletter for professional content creators, surveyed 1,440 creators during the months of February and March as part of its third annual Content Entrepreneur Benchmark Research study. The study found that, on average, it took the creators 4.9 months to earn their first dollar, 12.7 months to turn content creation into a full-time business, and 18.4 months to be able to fully support themselves from content creation. It also took about 18.8 months for creators to be able to hire help for the first time.

Persons: Lulu, Joe Pulizzi, Pulizzi, It's

☆ 67% of brands are spending more on influencer marketing this year, according to a new survey. Here's where they're diverting funds from and how they're measuring results.
▼ + stars: | 2023-06-14 | by ( Nhari Djan | ) www.businessinsider.com time to read: +3 min

Some are diverting the money from other areas, like paid advertising, as overall marketing budgets face scrutiny. Here's what the study said about how and why brands are spending on influencer marketing in 2023. A new study from the creator-focused marketing platform CreatorIQ shows brands are investing more in influencer marketing and seeing results. It found 67% of the companies surveyed increased their influencer-marketing budgets from 2022 to 2023. Most of the brands that increased their influencer-marketing budgets — 76% — were diverting funds away from other marketing activities.

Persons: CreatorIQ, That's, Brittni Starr, Starr Organizations: Brands, CreatorIQ's

☆ Brands are investing more in influencer marketing, pulling funds from other areas like paid ads as overall budgets face scrutiny
▼ + stars: | 2023-06-12 | by ( Nhari Djan | ) www.businessinsider.com time to read: +3 min

Some are diverting the money from other areas, like paid advertising, as overall marketing budgets face scrutiny. Here's what the study said about how and why brands are spending on influencer marketing in 2023. Brands are funneling more of their advertising budgets to influencer marketing, new data suggests. A new study from the creator-focused marketing platform CreatorIQ shows brands are investing more in influencer marketing and seeing results. That's despite the increased scrutiny on marketing budgets overall, the report said.

Persons: CreatorIQ, That's, Brittni Starr, Starr Organizations: Brands, CreatorIQ's

☆ How to promote OnlyFans, according to creators
▼ + stars: | 2023-06-06 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

Unlike other platforms, OnlyFans does not have a discovery page, which can make it hard for creators to get noticed. Read more about how the creator and stay-at-home mom uses Reddit to promote and how much she made in her first 9 months on OnlyFansHere are seven ways OnlyFans creators promote themselves:1. Read more about how 3 OnlyFans creators have used TikTok to promote themselves and attract subscribers3. Cross-promoting with other creatorsLavish, one of the OnlyFans creators who uses TikTok to promote, often features other OnlyFans stars in her TikToks. Read about how Steph Mi launched an airplane banner to promote her OnlyFans page at a baseball game and how much she earns per monthHere is our full coverage on how OnlyFans creators promote their OnlyFans

Persons: —, Anne, SimilarWeb, Charlotte, they've, Reddit, Farrah, MelRose Michaels, Read, Michaels, Chloe Sasha, Steph Mi Organizations: Twitter, Twitter Twitter, Kentucky Derby Locations: Canada, subreddits

☆ 3 OnlyFans stars share their strategies for navigating TikTok, from posting sports commentary to jumping on dance trends with other creators
▼ + stars: | 2023-06-02 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

Even Instagram, which doesn't tolerate nudity with the exception of "health-related situations," breastfeeding, and birth-giving, is more forgiving than TikTok, OnlyFans creators said. That's another challenge OnlyFans creators have to navigate on TikTok — average users can't add links to their bios or videos. "I have a lot of people that are content creators on my TikTok and we're just doing normal things." Other OnlyFans creators use TikTok to showcase elements of their personality and move into more mainstream content. 'It's essentially our resume'Other OnlyFans creators got their start on TikTok and continued to use the platform to grow their OnlyFans audiences.

Persons: Charlotte, I've, they'll, we're, Chloe Sasha, Chloe, Gwendolyn, Gwennie, TikTok, livestreaming, Gwen Organizations: TikTok, Twitter, OnlyFans Locations: Spanish, TikTok, Minnesota, Florida

☆ The exact OnlyFans 'tip menus' 3 creators have used for custom content and messages — and their strategies for earning tips
▼ + stars: | 2023-06-02 | by ( Nhari Djan | ) www.businessinsider.com time to read: +2 min

Some creators will make tipping menus that offer options like custom content and video chatting. Three OnlyFans stars shared their tip menus with Insider and explained how they use them. Fans can "tip" creators directly through OnlyFans, on their profiles, wall posts, or in direct messages or livestreams, often in exchange for custom content or private messages. To show fans what content they can buy, OnlyFans creators design their own tip menus with tools like Canva or Instagram stories. Three OnlyFans creators shared their tip menus with Insider.

Persons: Charlotte, Kimmy Kalani, Kalani, Alanah Cole Organizations: YouTube Locations: OnlyFans

From influencer marketing trends to new creator startups, the creator economy is evolving rapidly. Some voices have become authorities in the space, delving into the industry through podcasts, newsletters, and more. Insider is highlighting 23 creator-economy experts to know to stay up-to-date on the industry. Won launched his podcast in 2020 to elevate the Asian creator community and regularly interviews Asian and Asian American creators, entrepreneurs, and creatives. Here are 23 creator-economy experts who share their insights on podcasts, newsletters, and LinkedIn, listed in alphabetical order:

Persons: Jerry Won, Kamala Harris, Won, Avi Gandhi, Instagram influencer Vivian Tu, BFF Organizations: LinkedIn Locations: United States

☆ Many OnlyFans stars boost their incomes with 'tip menus' for custom content and messages. 3 creators share the examples they use and their tipping strategies.
▼ + stars: | 2023-05-30 | by ( Nhari Djan | ) www.businessinsider.com time to read: +2 min

☆ The 7-page media kit a TikToker and singer with 14 million followers uses to land brand deals and music gigs
▼ + stars: | 2023-05-30 | by ( Nhari Djan | ) www.businessinsider.com time to read: +3 min

Here is the 7-page media kit she uses to land gigs like a performance on "Tamron Hall." When TikTok took over in 2020 during the pandemic, Spinn started making point-of-view videos and went viral by acting out mini dramatized skits. Instead of going to TikTok where she has the largest following (14 million followers), Spinn started teasing music on a YouTube channel a year ago. She said her YouTube audience has been very receptive of her transition to music, more than her much larger TikTok following. Here's the media kit Spinn's team uses to pitch her as a content creator and a singer.

☆ How TikTok helps Will and Jada Pinkett Smith's Westbrook find fresh talent and supercharge its marketing strategy
▼ + stars: | 2023-05-26 | by ( Nhari Djan | ) www.businessinsider.com time to read: +4 min

Westbrook is an entertainment company whose founders include Will Smith and Jada Pinkett Smith. Two execs explain how they use the app to find talent and incorporate TikTok creators in their marketing projects. TikTok specifically has helped Westbrook find creators to work on its marketing projects. Sadao Turner, Westbrook Media's SVP of talent strategy, said TikTok has been a better recruiting tool than some other social-media platforms because of its search and discovery features. Turner said that TikTok creators display a different level of creativity and freedom than he had seen from other digital creators.

☆ An OnlyFans creator and single mother of 4 explains how she made $196,000 in less than a year on the platform — and how she uses cooking and Spanish lessons to promote her account
▼ + stars: | 2023-05-16 | by ( Nhari Djan | ) www.businessinsider.com time to read: +5 min

Chloe Sasha started on OnlyFans in July 2022 after quitting her job as a receptionist. Her "Cooking with Chloe" series is one of the ways she attracts people to her OnlyFans accounts, where she directs followers for more explicit content. Chloe started on OnlyFans in 2021, focusing mainly on her free page at first, and began actively posting on her paid account in June 2022. She also tries to post as much as possible on Instagram stories, chronicling her day or linking to new OnlyFans content. Chloe's top platforms outside of OnlyFans are Instagram (233,000 followers), TikTok (159,800 followers), and Twitter (27,400 followers).

☆ The 21-page pitch deck music startup Magroove used to raise $1.6 million to make distribution more affordable for independent artists globally
▼ + stars: | 2023-05-15 | by ( Nhari Djan | ) www.businessinsider.com time to read: +2 min

Music startup Magroove built a global distribution and discovery platform. The Brazil-based startup, led by founders Vítor Cunha and Fabrício Schiavo, raised $1.6 million in seed funding. Music startup Magroove wants to give independent artists around the world better access to major streaming services. Cunha said Magroove's global audience, along with the scalability of its products, and its focus on independent music and creators, impressed the firm. They're looking to help independent artists who haven't accessed the mainstream music platforms or monetized their brands online.

☆ Read the 21-page pitch deck a music startup used to raise $1.6 million to make distribution affordable for independent artists
▼ + stars: | 2023-05-12 | by ( Nhari Djan | ) www.businessinsider.com time to read: +2 min

☆ How much an OnlyFans creator with an audience of 34,000 earns per month and how she uses safe-for-work content to grow her income and reach
▼ + stars: | 2023-05-09 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

OnlyFans creators often make non-adult content to promote on mainstream social-media platforms. Her OnlyFans audience is around 34,000 fans and followers across pages, including one free and one VIP. Michaels shared her top advice with Insider on how OnlyFans creators can use safe-for-work content to expand their reach without overextending themselves:1. Adult and mainstream content trends mirror each otherLike ASMR, many trends that impact mainstream creators also affect those who create adult content. Michaels is seeing a resurgence of livestreaming among adult creators, now, as platforms like TikTok and YouTube test live shopping with more mainstream creators.

☆ Seeking nominations for the top experts in the creator economy
▼ + stars: | 2023-05-09 | by ( Nhari Djan | Shriya Bhattacharya | ) www.businessinsider.com time to read: 1 min

Insider is creating a list of the top industry experts in the creator economy. We want to know your favorites, from industry newsletters to podcasts, and so on. Submit your nominations using the Google form, which closes on May 15.Who are your go-tos for learning about the worlds of social media and content creators? As the creator economy continues to grow, some voices have emerged as authorities on the industry. Please submit your ideas through this Google Form, or below, by May 15.

☆ How much an OnlyFans creator with 34,000 subscribers earns per month and how she uses safe-for-work content to grow her income and audience
▼ + stars: | 2023-05-09 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

OnlyFans creators often make non-adult content to promote on mainstream social-media platforms. She shares how much she earns on OnlyFans and her top tips for making safe-for-work content. Adult-content creators who were working before the rise of OnlyFans will tell you promoting safe-for-work content on social media has long been key to building a following. Adult and mainstream content trends mirror each otherLike ASMR, many trends that impact mainstream creators also affect those who create adult content. Michaels is seeing a resurgence of livestreaming among adult creators, now, as platforms like TikTok and YouTube test live shopping with more mainstream creators.

☆ New data shows OnlyFans has made big gains as a platform for tipping and subscribing to creators — and how it stacks up against YouTube, TikTok, Twitch, and more
▼ + stars: | 2023-05-04 | by ( Nhari Djan | ) www.businessinsider.com time to read: +3 min

A new report on influencer marketing shows the tipping and subscription habits of social-media users. A new report shows social-media users in 2023 are less likely to pay creators in tips and subscriptions on the major platforms than had in the past. When respondents were asked which platform they liked for tipping and subscribing to their favorite creators, OnlyFans had the biggest gains. Bogliari suggested there could be more OnlyFans creators coming to the platform, too. The study also found an ideal rate among users who were willing to pay for content for exclusive content.

These publicists help bridge the gap between traditional media and the creator economy. They represent influencers on platforms like TikTok, YouTube, and Instagram. These high-profile influencers use PR professionals to help them craft their images and land them media appearances. In our fourth annual power list, Insider is spotlighting top publicists and PR pros working with creators on Instagram, TikTok, YouTube, and Twitch. We chose the PR professionals based on factors like their roles, responsibilities, and impact on their clients and the creator economy broadly.

☆ Read the pitch deck a social-gaming startup used to raise $7 million to disrupt fantasy sports by catering to Gen Z audiences who want shorter, faster play
▼ + stars: | 2023-04-28 | by ( Ashley Rodriguez | Nhari Djan | ) www.businessinsider.com time to read: +4 min

Champions Round is a social media platform for fantasy sports. Read the 13-page pitch deck Champions Round used to to fundraise. Champions Round also plans to introduce tools that would allow creators or brands to build their own games and earn a cut of the revenue generated from them. The company shared with Insider the exact deck used to pitch potential investors during its latest round. Here are 13 key slides from the pitch deck Champions Round used to raise its Series A round:

☆ Meet 4 OnlyFans creators who prefer to promote content on Reddit. Here's their advice for using the platform to grow their businesses.
▼ + stars: | 2023-04-28 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

OnlyFans creators promote their content on other social-media sites to find new subscribers. To be successful on OnlyFans, creators have to spend a lot of time off the platform. Reddit is one go-to for some creators to promote their OnlyFans pages, five creators told Insider, all of whom asked to be referred to by their online pseudonyms to protect their privacy. Some OnlyFans creators who promote on Reddit described it as a "necessary evil" because of how difficult the platform can be to navigate. Of course, Reddit isn't the only popular acquisition channel for OnlyFans creators.

For the fourth year, Insider is recognizing the top PR reps for influencers and content creators. These publicists help bridge the gap between traditional media and the creator economy. These high-profile influencers use PR professionals to help them craft their images and land them media appearances. In our fourth annual power list, Insider is spotlighting top publicists and PR pros working with creators on Instagram, TikTok, YouTube, and Twitch. We chose the PR professionals based on factors like their roles, responsibilities, and impact on their clients and the creator economy broadly.

Search resuls for: "Nhari Djan"

25 mentions found