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Top related persons:
Logan Paul - 1 Shaun McBride - 1 Tim Holladay - 1 Holladay - 1 they're - 1 We're - 1 Spacestation - 1 it's - 1
Top related locs:
Boston Utah influencers Newcastle
Top related orgs:
Newcastle Network - 2 Business - 1 Spacestation Investments - 1 Investments - 1 NBA - 1 NHL - 1 NFL - 1 MLB - 1

Search resuls for: "Newcastle Network"


2 mentions found


☆ Influencers are becoming investors. This company is helping them close deals.
  + stars: | 2024-01-08 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +5 min
One company helping early-stage startups connect with influencers for capital and marketing services is the Utah-based creator incubator Spacestation. "Influencer marketing is an incredible channel, but it can also be quite expensive for an early-stage company. So, they're getting our investment, but then they're also getting direct access to these creator investors." "This should not be the only investment kind of activity that anybody does, including creators," Holladay added. Where it makes sense, our creator investors help minimize that risk by taking an active role in driving brand growth.
Persons: Logan Paul, Shaun McBride, Tim Holladay, Holladay, they're, We're, Spacestation, it's, we've Organizations: Business, YouTube, Spacestation Investments, Investments, NBA, NHL, NFL, MLB, Ventures, Newcastle Network, SpaceX Locations: Utah, Boston, influencers
☆ 3 ways a private-equity firm is tapping content creators for its portfolio of brands, from co-investment to market research
  + stars: | 2023-08-09 | by ( Sydney Bradley | Margaret Fleming | ) www.businessinsider.com   time to read: +5 min
Sponsorships aren't the only way influencers can make money working with brands. The Newcastle Network, a private-equity firm, is tapping creators as investors for DTC brands. And Newcastle Network, a private-equity firm based in Boston, is taking those relationships one step further with the help of Village Marketing's Vickie Segar. Since then, she's been developing strategic partnerships with influencers through the private-equity firm, such as tapping those influencers for market research on behalf of the firm's portfolio companies or bringing on creators themselves as investors. Here are 3 ways that private-equity firm Newcastle Networks is working with influencers:Tapping creators for market research.
Persons: Vickie Segar, —, she's, Segar, Shawn Johnson East, Andrew East, Chris Casgar, Casgar Organizations: Newcastle Network, DTC, YouTube, Newcastle, WPP, Newcastle Networks, influencers, Andrew, Easts Locations: Boston, Newcastle, Instagram
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