Campbell Soup is acquiring the parent company of Rao's pasta sauce for $2.7 billion.
Fans of the product are going on social media to mourn the end of Rao's saucy goodness.
The social media backlash has driven the company's CEO to say they won't "touch the sauce."
But within hours of the announcement on Tuesday, social media was rife with fans concerned about the fate of their beloved sauce.
"I appreciate all the encouragement on social media, but we are not going to change it," he said, referring to the pasta sauce.
Persons:
Campbell, it's, Mark Clouse, Campbell Soup, Clouse, Frank Pellegrino Sr, Campbell's, Sovos
Organizations:
Service, Twitter, Yahoo Finance, New, Sovos
Locations:
Wall, Silicon, New Yorks, American