[1/3] Atomo Coffee's 'beanless coffee', which uses superfoods and upcycled ingredients to mimic the molecular structure of coffee, is seen in this handout picture obtained by Reuters on September 29, 2023.
"Coffee is causing deforestation at a pretty alarming rate - almost up to ten (New York) Central Parks a day," said Atomo's CEO and co-founder Andy Kleitsch ahead of the firm's beanless coffee launch at the New York Coffee Festival on Friday.
Atomo says its initial "proof-of-concept" cold brew beanless coffee caused 93% fewer carbon emissions and used 94% less water than regular coffee.
The firm expects to see similar figures for its new hot beanless coffee which is also made using mostly upcycled ingredients like date pips, which tend to be discarded in the commercial production process.
However, Atomo says it is in talks with most of the world's major coffee firms about how it might scale up and supply them.
Persons:
Andy Kleitsch, Atomo, Maytaal, Mark Potter
Organizations:
Reuters, Atomo, REUTERS, Acquire, baristas, Central Parks, New York Coffee, Time Magazine, Thomson
Locations:
Seattle, New York, Central