U.S. adults will wager $35 billion this NFL season, according to projections from the American Gaming Association. Since last NFL season, Maine, North Carolina and Vermont have allowed sports betting operators to launch in their states. "The NFL season is our biggest acquisition period of the year," said Christian Genetski, president of FanDuel, the nation's leading sportsbook. Since then, Fanatics Sportsbook acquired PointsBet's U.S. operations and technology, which is now fully integrated. It first launched in November last year, smack in the middle of NFL season.

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Persons: Joe Milton III, Kyu Blu Kelly, Scott Taetsch, Churchill, Christian Genetski, FanDuel, It's, Michael Rubin's, Sportsbook, Pavlo Gonchar, Matt King, King, DraftKings, Penn, Jay Snowden, Gabby Jones Organizations: New England Patriots scrambles, Getty, American Gaming Association, National Football League, NFL, International, Caesars, MGM Resorts, New York Stock Exchange, Rush Street Interactive, FanDuel, YouTube, PointsBet's, Lightrocket, CNBC, Penn Entertainment, ESPN Bet, Disney, ESPN, Bloomberg Locations: Landover , Maryland, Maine, North Carolina, Vermont, Florida, Washington, Penn, Entain, New York