In August 2022, former WeWork cofounder Adam Neumann announced he was back, starting a new company called Flow to transform apartment living. I spoke with residents and staff, but my many requests to speak on the record with Neumann himself were always rebuffed. Whatever happens with Flow, Neumann will always be remembered for WeWork, which he resigned from in 2019. The launch occurs as Neumann is trying to buy back his bankrupt former company for more than $500 million. I think people are skeptical of how Flow is a tech company.

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Persons: Adam Neumann, Andreessen Horowitz, Neumann, Neumann's WeWork, it's, We're, we're, It's, WeWork, You've, Ben, Horowitz Organizations: Business Locations: Fort Lauderdale , Florida, South Florida, Fort Lauderdale, Miami