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UFC media rights are up for renewal next year, and TKO Group Chief Operating Officer Mark Shapiro tells me he thinks Netflix could be getting in the ring. "I think absolutely, they'll be at the table on UFC," Shapiro said in an exclusive CNBC Sport interview. Still, even with the WWE deal, Netflix didn't fully embrace its new role as a platform for live sports. "I think absolutely, they'll be at the table on UFC," Shapiro said in an exclusive CNBC Sport interview. Still, even with the WWE deal, Netflix didn't fully embrace its new role as a platform for live sports.

Persons: Alex Sherman, Mark Shapiro, Shapiro, They've, We've, Ted Sarandos, Sarandos, it's, Jake Paul, Mike Tyson, Netflix hasn't, we're, Tyson, Paul, It's, Vince McMahon, McMahon, He's, he's, –, We're, Dick Clark, Paul Levesque, Dana White, Stan Kasten, Adam Silver, Adam, I'm, That's, Juan Soto, Shohei, Ohtani, Kasten, Jonathan Kraft, Sportico's, Kraft, Babe Ruth, Collect, Ruth, Red Ruth, Deiveson Figueiredo, Brandon Moreno, Louis Grasse Organizations: CNBC, UFC, Netflix, WWE, Disney, MMA, National Football League, NFL, Dick Clark Productions, Golden Globe, –, Professional Bull Riders, Endeavor, PGA Tour, Comcast, Dodgers, NBA, Major League Baseball, New York Yankees, Nice, CNBC Sport, Ham Fighters, Summer, NBC, Tennis, Consumers, New England Patriots, Boise State, Louis Locations: U.S, Canada, It's, Los Angeles, Ohtani's, Hokkaido Nippon, Oregon, Gila, Glendale , AZ

☆ Netflix gaming exec reveals a new AI role after the shutdown of a buzzy games studio and layoffs
▼ + stars: | 2024-11-04 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Mike Verdu, Netflix's former games chief, is now leading AI-driven game development. Netflix's games division, launched in 2021, has faced shifts and leadership changes. AdvertisementMike Verdu, Netflix's former games chief, has moved into a new role: he's now leading a generative AI gaming division at the streaming giant. Netflix launched a games division in 2021. He wrote that after Netflix games started to scale up, he recognized his strength was in running smaller teams.

Persons: Mike Verdu, —, he's, Verdu, he'd, Alain Tascan, Greg Peters, Netflix's, there's, We've, Verdu didn't Organizations: Service, LinkedIn, Netflix, Epic Games

☆ Netflix's new gaming chief shakes up the division with a hire from Epic and layoffs
▼ + stars: | 2024-10-16 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Netflix's new games president, Alain Tascan, appointed Jeet Shroff as VP of games tech. Shroff, like Tascan, came from Epic Games, where he was VP of games development. Netflix's games division conducted layoffs last week. And only a tiny percent of Netflix's subscribers had played its games as of 2023, per data from analytics firm Apptopia. He added that while games' impact on the business is small, it's also a small part of Netflix's content investment overall.

Persons: Alain Tascan, Jeet Shroff, Shroff, —, he's, Tascan, Mike Verdu, Greg Peters, Peters, it's, Netflix hasn't Organizations: Epic, Netflix, Service, Epic Games

☆ 'Baby Reindeer' Lawsuit: Why Netflix's 'True Story' Dramas Are Getting Them Sued
▼ + stars: | 2024-08-02 | by ( Caralynn Matassa | ) www.businessinsider.com time to read: +12 min

To many, "Baby Reindeer" is known as the Netflix series that swept the internet in the spring of 2024 with its harrowing, seemingly true tale based on creator Richard Gadd's experience of being stalked. Richard Gadd as Donny Dunn and Jessica Gunning as Martha Scott in "Baby Reindeer." The drama over "Baby Reindeer," which has been both a boon and a threat to the streamer, reflects a larger reckoning for prestige TV's favorite pastime: adapting true stories. Atsushi Nishijima/Netflix Show less "Baby Reindeer." Harvey's lawyer Roth doesn't think Netflix particularly cared about the risk of legal action when it greenlit "Baby Reindeer."

Persons: Richard Gadd's, Fiona Harvey, Gadd, Donny, he'd, Martha Scott, Martha, Richard Gadd, Donny Dunn, Jessica Gunning, Ed Miller, Piers Morgan, Harvey, Rachel DeLoache Williams, Anna Delvey, Anna Sorokin, Anna, Linda Fairstein, Ava DuVernay, Fairstein, Felicity Huffman, Katie Lowes, Rachel, Julia Garner, Laverne Cox, Duke, Alexis Floyd, Neff, Aaron Epstein, Buster Murdaugh, Alex Murdaugh, Kelly's, Kelly, Richard Roth, Joan of Arc, Victoria Price, Judge Horton, Ruby Bates, Bates, Michael, Bette, Joan ", Olivia de Havilland, we're, they're, Macbeth, Atsushi Nishijima, Griselda Blanco's, Griselda, Harvey's, Roth, There's, Jeff Lewis, there's, Lewis, Netflix hasn't, Jackie Ward, Ward Organizations: Netflix, Business, Former New York, Neff Dav, Lifetime, Hollywood, NBC, Scottsboro, Disney Locations: Scottish, England, California, Former New York City, Tennessee, New York, Los Angeles

☆ There are currently no plans for 'Baby Reindeer' season 2, but the Fiona Harvey controversy is ripe for dramatization
▼ + stars: | 2024-05-15 | by ( Eammon Jacobs | ) www.businessinsider.com time to read: +3 min

Read previewNetflix seemingly has no plans for "Baby Reindeer" season two, but the Fiona Harvey controversy could easily be turned into a drama series of its own. Netflix could now dramatize the controversy surrounding Harvey and Gadd, which has unfolded since the show's release on April 11. Piers Morgan and Fiona Harvey on "Piers Morgan Uncensored." Piers Morgan Uncensored/YouTubeA second season could take a similar approach to another biographical Netflix drama: "Scoop." Considering the delicate nature of the events surrounding Gadd, Harvey, and Morgan, it would make sense to cast actors to play them.

Persons: —, Fiona Harvey, Richard Gadd's, Donny Dunn, Martha Scott, Dunn, Scott, Gadd, Harvey, Piers Morgan, Viewers, Richard Gadd, Gillian Anderson, Rufus Sewell, Prince Andrew, Morgan, Netflix hasn't, Gadd's Organizations: Service, Business, Netflix, BBC, Lions

☆ 'Perfect Match' season two will feature 3 'Love Is Blind' alums — and it's coming this summer
▼ + stars: | 2024-03-14 | by ( Palmer Haasch | ) www.businessinsider.com time to read: +4 min

Netflix's "Perfect Match" season two will premiere sometime this summer. AdvertisementNetflix's super-reality show "Perfect Match" is coming back — and you'll recognize a few familiar faces from "Love Is Blind." We don't know too much yet about "Perfect Match" season two — but here's everything that we've learned so far. When will 'Perfect Match' season 2 premiere? But host Nick Lachey confirmed during the "Love Is Blind" season six reunion that it would be hitting screens sometime this summer.

Persons: alums Izzy Zapata, Micah Lussier, Jessica Vestal, —, it's, we've, Nick Lachey, Vanessa Lachey, Izzy Zapata, Micah, Jess, Izzy, Lachey, Vestal, Zapata, Stacy Snyder, didn't, Lussier, Paul Peden, Netflix hasn't, Constantin, Trevor Sova, Sova's, Natalia Coelho, Harry Jowsey, Reality Ashley, Dom Gabriel, Jowsey Organizations: Service, Netflix, Clemson, TMZ, Jowsey Locations: Mexico

☆ NBA can shift the balance of power in media with its next rights deal
▼ + stars: | 2023-10-06 | by ( Alex Sherman | ) www.cnbc.com time to read: +10 min

Every media rights renewal for the NBA is an important event because it only happens about once a decade. But with the National Football League's media rights locked up until 2033, the NBA has a unique opportunity to play media kingmaker. CNBC first reported NBCUniversal's interest in again airing NBA games earlier this year. Carving up the piewatch nowThe NBA will have to balance demand against restricting supply to maximize the price for rights. Discovery's TNT, NBA TV, NBA League Pass or a regional sports network.

Persons: Jimmy Butler, Jamal Murray, Justin Edmonds, clamor, John Skipper, Ted Sarandos, Netflix hasn't, We've, Sarandos, that's, Netflix's Ted Sarandos, Jeff Kravitz, That's, Serbian Nikola Jokić, Victor Wembanyama, It's, Peacock, Michael Jordan, Discovery's Max, Aurelien Meunier, Kevin Durant Organizations: Miami Heat, Denver Nuggets, Ball Arena, Getty, Basketball, Comcast, Google, Apple, Netflix, YouTube, NBA, Disney, Warner Bros, Discovery, National Football, ESPN, Global, Slovenian Luka Dončić, Dallas Mavericks, San Antonio Spurs, NBCUniversal, NBC, CNBC, U.S, Metropolitans, Nielsen, Major League Soccer, Major League Baseball, ABC, TNT, NBA TV, Twitter Locations: Denver , Colorado, NBCUniversal, Hollywood , California, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, United Kingdom, United States, Slovenian, Serbian, Levallois, Perret, U.S

☆ Leaked Amazon Prime Video pitch reveals new stats to entice advertisers and compete with Netflix and Disney
▼ + stars: | 2023-09-27 | by ( Lauren Johnson | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Amazon revealed new stats about its viewers to ad buyers to pitch Prime Video advertising, which will roll out early next year. Prime Video users can opt out of advertising by paying $2.99 more per month. The stats suggest that advertisers will be able to target younger viewers with Prime Video ads. Prime Video ads will appear in Originals content as well as licensed TV and movies, according to the document. And while Amazon hasn't shared pricing for Prime Video ads, advertisers expect them to be priced reasonably.

Persons: Jake Gyllenhaal, Anne Hathaway, Smith, Amazon, Jon Morgenstern, OTT, We're, Netflix hasn't Organizations: Amazon, Intelligence, YouTube, Netflix, Disney Locations: Canada, Germany, France, Spain, Italy, Mexico, Australia, Amazon's, VaynerMedia

☆ Netflix's expected password-sharing crackdown puts college students on edge
▼ + stars: | 2023-03-08 | by ( Noah Sheidlower | ) www.cnbc.com time to read: +9 min

Sam Figiel, a sophomore at Mercer University in Georgia, said access to Netflix is required for many of his peers' classes. Yet the gradual password-sharing changes have created uncertainty for college students who might not have, or want to spend, disposable income for their own subscriptions. People in the 18-to-34 age group, which accounts for 30% of all Netflix users, are more likely to exchange passwords than older viewers. "There are a lot, lot, lot of U.S. users that are not paying for it, and so I think they're very sensitive to the backlash that they're going to get when they institute this," Nollen said. Staying or leavingEven if the cost of a subscription could rise for borrowers, some college students think Netflix is too important to give up.

☆ Ad campaigns on Netflix's cheaper ad-supported tier have missed targets and the streamer is letting advertisers take their money back
▼ + stars: | 2022-12-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Some advertisers' campaigns on Netflix's new ad-supported tier have fallen significantly short of expectations. The streamer was aggressive in signing on advertisers but didn't market the tier with viewers before launch. One month into Netflix's launch of a cheaper, ad-supported tier, it's running into some growing pains. Netflix is letting advertisers take money back after some ad campaigns fell short of their viewer targets, with some delivering around 70% of their estimated targets while others hit as little as half that, according to multiple ad agency execs. Netflix estimated the ad tier would have 40 million viewers by late 2023, the Wall Street Journal reported.

☆ Netflix made huge bets on animation, hiring top talent, but insiders say the streamer neglected marketing and didn't deliver what kids want: 'Where are the farts?'
▼ + stars: | 2022-10-21 | by ( Lucia Moses | Elaine Low | ) www.businessinsider.com time to read: +7 min

The streamer didn't market its kids content enough and didn't pay attention to what children like, insiders said. Netflix hasn't been alone in dialing back on kids animation. "They had these grand plans to make a ton of animation and were going to throw a lot of money at it," said a former Netflix animation exec. But they didn't understand kids and they didn't understand animation," said a separate high-level animation programming executive. Animated series offshoot "The Boss Baby: Back in Business" is technically a Netflix original as it premiered on the streamer.

☆ Netflix will start charging for password sharing in early 2023, potentially adding up to $3 for each additional user
▼ + stars: | 2022-10-19 | by ( Bethany Biron | ) www.businessinsider.com time to read: +3 min

Netflix will begin charging for password sharing beginning in early 2023. The "extra member" feature will allow additional users to have their own sub-account for a fee. The streaming giant announced on Tuesday it officially will begin charging for account sharing early next year, after hinting at a crackdown in recent months. The move comes as other streaming companies begin identifying ways to prevent and limit password sharing. According to a March survey from the Leichtman Research Group, an estimated one-third of US Netflix subscribers currently share their log-ins.

☆ Netflix and Disney+ subscribers are eager for cheaper plans with ads, a new survey found. Here are 3 takeaways that can help the streamers lure more viewers.
▼ + stars: | 2022-10-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

A new survey shows about half of Netflix and Disney+'s current subscribers are open to a cheaper version with ads. Here are more key takeaways:5 minutes is the sweet spot for adsFor Netflix specifically, subscribers were asked about their tolerance for ads. A Kagan analysis "suggests that a sizable number of new and existing subs for both Netflix and Disney+ will opt for ad-supported tiers." Older, less affluent users are more interested in ads versionThose most interested in Netflix's ad version skew older and less affluent, Samba TV and HarrisX found. There's high potential interest among non-subscribersThe Samba TV-HarrisX survey also found broad interest in Netflix and Disney+ with ads among non-subscribers.

☆ How Netflix and Disney+ with ads could swipe current subscribers from the streamers' higher-priced services
▼ + stars: | 2022-09-28 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Netflix and Disney+ face a big question of how many people will subscribe to their ad-supported tiers. A new survey shows about half of each service's current subscribers are open to a cheaper version with ads. There's strong interest in Netflix and Disney+ with ads, a new survey from Samba TV with HarrisX found, with nearly half of each service's current subscribers saying they'd consider making the switch. Those most interested in Netflix's ad version skew older and less affluent, Samba TV and HarrisX found. The Samba TV-HarrisX survey also found broad interest in Netflix and Disney+ with ads among non-subscribers.

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