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☆ Netflix has won the streaming wars but Wall Street still has big questions about its future
▼ + stars: | 2024-10-16 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

The US and Canada drive 70% of Netflix's revenue growth and are crucial for its future ad expansion. AdvertisementBy now, it's become a common refrain in Hollywood: Netflix has won the streaming wars. Amazon threw a wrench into Netflix's advertising ambitions by steamrolling into the market earlier this year. With subscriber growth potential limited in the US because Netflix is already quite saturated in the market, Netflix needs to ramp up ad revenue. While Netflix's ad tier growth is steadily adding inventory, those tech deals will take a couple of years to ramp up.

Persons: —, it's, Nielsen, hasn't, steamrolling, It's, Tyson, Paul, Netflix execs, Amazon, What's, Dan Salmon, NewStreet, Lowell Singer, There's, Piper Sandler's Organizations: Wall Street, Netflix, Service, Amazon, Barclays, WWE, LightShed Partners, Citibank, Epic Games, Disney, Piper Locations: Canada

☆ Netflix wants its own version of 'The Bear' and more 'Dahmer'-style true crime. Here's its series wish list, per Hollywood insiders and leaked agency documents.
▼ + stars: | 2023-10-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

Several producers, agents, and other dealmakers also weighed in for this story about the content market and what the streamers are looking for. In short, broadcast network-type shows that will grab broad viewership are the top priority for Netflix and all its competitors. Netflix wants another 'Squid Game' and more true crime, but 'nothing too political'"Squid Game." And for its version of Hulu's "The Bear," it wants a series set in a fast-paced world, but not a restaurant. In unscripted and non-fiction programming, per both documents and Insider's sources, true crime remains a big area of focus for series as well as films.

Persons: aren't, It's, Meghan Markle, MoffettNathanson, Fox, Shonda Rhimes, Michelle Obama, it's, Netflix execs, Dahmer, FreeVee Organizations: Hollywood, Netflix, Netflix Netflix, AMC, NBA, Sydney Locations: USA, Korea, Hollywood, Beach

☆ Read the 12-page pitch deck 2 brothers used to raise $2 million for Strada, an AI startup to streamline content creation
▼ + stars: | 2023-09-14 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Brothers Michael and Peter Cioni, former Adobe and Netflix execs, have raised $1.9 million for their startup, Strada. Strada is a platform that promises to make production work more efficient. Check out the pitch deck they used to raise funds from big Hollywood filmmakers and others. A pair of brother entrepreneurs is betting that they can help video creators bring their projects to life faster by harnessing AI to streamline the production process. Michael and Peter Cioni — former execs at Adobe and Netflix, respectively — left those roles to build their new startup, Strada.

Persons: Michael, Peter Cioni, Peter Cioni —, —, Glenn Ficarra, John Requa, Jason Fotter, Kim Snyder Organizations: Adobe, Netflix, Strada, Hollywood, Ataboy Studios, Donut Media, Panavision

☆ Inside Netflix's growing M&A machine, who's leading it, and what insiders think the streamer could buy next
▼ + stars: | 2023-06-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

It then delved further into M&A to kickstart its games business. And the streamer hasn't completely abandoned its build-from-within strategy, as it also announced plans last fall to build its own gaming studio in Finland. He recently was elevated to the Lstaff, a group of 25 Netflix business heads who debate its biggest initiatives. (Netflix ended up doing a partnership in 2019 with that company, Studio Dragon, and its parent CJ ENM.) But leadership has been steadfast that Netflix's M&A mantra hasn't changed.

Persons: Here's, Reed Hastings, It's, it's, who's, what's, Roald Dahl, Dahl, Peter Rabbit, Spry, Harry Potter, execs, Spencer Wang, Michael Porter, Spencer Neumann, who'd, Neumann, Wang, Greg Peters, Ted Sarandos, Bela Bajaria, Scott Stuber, Mike Verdu, Jay MacDonald, Digiday, Ana Milicevic, Hastings, Sarandos, CJ ENM, Mario Organizations: Netflix, stoke, Paramount, Night School, Spry Fox, Disney, Warner Bros, DC Comics, Digital Capital Advisors, MLB, Surf League, Street Journal, Microsoft, Sparrow Advisers, MGM, Amazon, Mario Bros, Activision Blizzard, Epic Games, UBS Locations: Finland, New Jersey, Hollywood

☆ These 18 top Netflix execs are driving its advertising push under head Jeremi Gorman as the company makes its first big TV upfronts pitch
▼ + stars: | 2023-05-17 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. They are Kinsey Osberg Tamberrino, who is Publicis' main point of contact, and who spent eight years at Hulu, rising to director of advertising sales. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.

☆ Netflix exec reveals sports ambitions and what's next for live sports as golf series 'Full Swing' debuts
▼ + stars: | 2023-02-15 | by ( Elaine Low | ) www.businessinsider.com time to read: +7 min

Formula 1 racing saw a boost in TV viewership and fandom since Netflix began streaming docuseries "Drive to Survive." Amid a boom in sports docs, the streamer has tennis series "Break Point" and golf-centered "Full Swing." Netflix unscripted TV head Brandon Riegg spoke to Insider about the streamer's ambitions in live sports. "I wouldn't be surprised," Netflix VP of unscripted and docuseries Brandon Riegg told Insider ahead of the "Break Point" premiere. Also in the works are series on the 2022 FIFA World Cup in Qatar and the Six Nations rugby tournament.

☆ Netflix reality TV head on how doc series 'Break Point' can become a 'Drive to Survive' for pro tennis — and whether the streamer's sports doc success will lead it into live sports
▼ + stars: | 2023-01-18 | by ( Elaine Low | ) www.businessinsider.com time to read: +6 min

Formula 1 racing saw a boost in TV viewership and fandom since Netflix began streaming docuseries "Drive to Survive." Amid a boom in sports docs, the streamer is looking for another hit in tennis series "Break Point." Netflix unscripted TV head Brandon Riegg spoke to Insider about the streamer's ambitions in live sports. Netflix execs and tennis fans are hoping that "Break Point," the streamer's new docuseries centered on the 2022 Grand Slam season, can be the racket sport's "Drive to Survive." "I wouldn't be surprised," Netflix VP of unscripted and docuseries Brandon Riegg told Insider the day before "Break Point" premiered.

☆ HBO is No. 1 as 14 TV insiders rank the streamers where they want to sell shows: Apple's a big spender and 'there's a sheen when you're a Hulu show,' but there's 'fear in the air' at Netflix
▼ + stars: | 2022-11-28 | by ( Elaine Low | Lucia Moses | ) www.businessinsider.com time to read: +19 min

"It's definitely been not the most exciting and robust year," said one TV agent at a major agency. Around 70 people at HBO and HBO Max have been let go this year, and their comedy development teams have merged. While WBD doesn't break out streamer-specific figures, it said on Thursday's earnings call that HBO Max, HBO, and Discovery+ have a combined 94.9 million subscribers, ensuring that any show on HBO Max has the chance to get a lot of eyeballs. They'll also take smaller swings in the genre department, do things at a lower budget," said the second TV agent. Echoed the first TV agent: "You pitch and sell to them if no one else wants it."

☆ Meet the Netflix exec who's leading its disruptive new ads business strategy — and could be CEO one day
▼ + stars: | 2022-11-25 | by ( Lucia Moses | Elaine Low | ) www.businessinsider.com time to read: +8 min

Peters is a longtime Netflix exec who's quietly led its expansion overseas and into gaming. And the executive tapped to lead the charge is chief operating officer Greg Peters, who's long been the company's go-to for new business ventures. Joining Netflix in 2008 as chief streaming and partnerships officer, Peters quickly stood out as a rising star. The ads tier could also help Netflix with its expansion overseas, where its results have been uneven so far, Mahaney said. Peters played a key role in getting Netflix's creative execs on board with the ads business, one Hollywood insider noted.

☆ Netflix COO Greg Peters is charged with driving the streamer's new ads business. Here's what's at stake and why insiders see him as a future CEO.
▼ + stars: | 2022-11-10 | by ( Lucia Moses | Elaine Low | ) www.businessinsider.com time to read: +8 min

Netflix has tasked COO Greg Peters with figuring out its ad push, its biggest initiative in a decade. And the executive tapped to lead the charge is chief operating officer Greg Peters, who's long been the company's go-to for new business ventures. Joining Netflix in 2008 as chief streaming and partnerships officer, Peters quickly stood out as a rising star. The ads tier could also help Netflix with its expansion overseas, where its results have been uneven so far, Mahaney said. Peters played a key role in getting Netflix's creative execs on board with the ads business, one Hollywood insider noted.

☆ 14 TV insiders rank the streamers where they want to sell shows now as Apple TV+ closes in on HBO Max amid turmoil at Warner Bros. Discovery
▼ + stars: | 2022-11-08 | by ( Elaine Low | Lucia Moses | ) www.businessinsider.com time to read: +19 min

☆ What it takes to get a job at Netflix according to its chief talent officer, who explains the company's grueling 10-interview process and 'shocking' feedback
▼ + stars: | 2022-10-17 | by ( Elaine Low | ) www.businessinsider.com time to read: +4 min

Netflix chief talent officer Sergio Ezama said Netflix sometimes conducts 10 or more interviews with a candidate. As Netflix's chief talent officer Sergio Ezama told "Power of Why" podcast host Naomi Haile in February, hiring well is paramount to sustaining the company's culture. he told Haile. Ezama also spoke to Haile about his childhood in Bilbao, Spain, and the career journey that led him to Netflix. "It's hard work" jumping into a C-suite role at a new company after decades at another, he told Haile.

☆ Amazon is walking back staffers' raises after an internal bug miscalculated compensation
▼ + stars: | 2022-09-23 | by ( Jordan Parker Erb | ) www.businessinsider.com time to read: +5 min

We're looking at that and more today — but first, let's kick things off with the latest on Amazon compensation. Leaked email reveals that Amazon is walking back employees' raises. A software bug caused Amazon to overstate some corporate employees' raise packages, according to the email. Per the email, the glitch caused Amazon to overstate bonuses for recently-promoted employees by relying on older, higher stock prices for Amazon shares. In response, Amazon nearly doubled its base pay cap and promised raises, but that wasn't enough to quell the gripes.

☆ Netflix insiders reveal how the streamer uses data to drive creative decisions, with 'contentious' debates over renewals and reliance on a sometimes 'flawed science'
▼ + stars: | 2022-09-21 | by ( Elaine Low | ) www.businessinsider.com time to read: +7 min

Discussions about renewing shows can be "contentious" between creative execs and data analysts. "When you want to buy a project, they will do an analysis and do a budget ballpark on it," one former Netflix exec told Insider. Compared to similar teams at traditional production companies and Hollywood studios and networks, Netflix's CS&A execs have more of a front-row seat in creative discussions, insiders said. At legacy studios, deciding whether or not to greenlight a show or acquire a film is "much more of a gut instinct," said a second former Netflix exec. That can be particularly useful when assessing whether to acquire certain IP, said a third former Netflix exec.

☆ Read Netflix's striking memo to staff about layoffs in its animation studio that blames the company's own 'misalignment and a lack of clear decision-making'
▼ + stars: | 2022-09-16 | by ( Elaine Low | ) www.businessinsider.com time to read: +7 min

Netflix told its workforce on Wednesday morning that it is laying off 2% of its animation studio, or 30 animation staffers. Netflix shuffled animation leadership earlier this year, appointing Karen Toliver as VP of animation film content and Traci Balthazor as VP of animation film production, while Netflix's kids and family VP Melissa Cobb shifted to a producing role. According to a source close to the matter, the layoffs are part of a restructuring to streamline the animation film unit under Balthazor. Animation series production support teams will remain within Netflix. In the Head of Animation Film Production role, I (Traci) will continue working in close partnership with Karen Toliver, Head of Animation Film Content, to set the vision and strategy of the studio.

☆ How Netflix's 10-interview hiring process works, according to HR chief Sergio Ezama, and why the streamer's 'shocking' feedback culture helps candidates
▼ + stars: | 2022-08-25 | by ( Elaine Low | ) www.businessinsider.com time to read: +5 min

Netflix chief talent officer Sergio Ezama said Netflix sometimes conducts 10 or more interviews with a candidate. Netflix's feedback process is "a bit of a shocking thing" for newcomers, he told the "Power of Why" podcast. As Netflix's chief talent officer Sergio Ezama told "Power of Why" podcast host Naomi Haile in February, hiring well is paramount to sustaining the company's culture. he told Haile. "It's hard work" jumping into a C-suite role at a new company after decades at another, he told Haile.

☆ Netflix has an elite 'Lstaff' team of 25 execs who help make the company's biggest decisions. Here are its members, from the streamer's content chief to partnership leads.
▼ + stars: | 2021-09-09 | by ( Ashley Rodriguez | Lucia Moses | ) www.businessinsider.com time to read: +2 min

Netflix has a special team of business leaders who debate and drive the company's biggest decisions. This "Lstaff" helped shape moves like the decisions to open a Canada office and invest capital in Black-led banks. Meet the 25 Netflix execs who make up the Lstaff below. When Netflix is faced with a big, agenda-setting decision, it convenes a special team of business heads to debate the issue at hand. Scroll down to read about the people on Netflix's Lstaff, listed in alphabetical order, and the perspective each brings.

Persons: Netflix execs, —, Ted Sarandos, Greg Peters, Reed Hastings, Bela Bajaria, Scott Stuber, Kim —, Vernā Myers, Jeremi Gorman, Mike Verdu, Spencer Wang Organizations: Netflix, New Zealand Locations: Canada, Black, Korea, Japan, Southeast Asia, Australia, New

Netflix has overhauled key leadership, naming a co-CEO, talent chief, and heads of TV and marketing. Insider identified 71 of the most powerful execs at the streamer, in an interactive org chart. Insider identified the 71 of the most powerful executives now at Netflix, following the recent executive changes. Netflix has many leaders — not all of whom are included here — but the chart below gives an inside look at who to watch in 2021. The executive shuffle came as Netflix's global audience reached 209 million paid subscribers in March, driven mainly by international viewers.

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