Hong Kong CNN —ByteDance, the Chinese tech giant behind TikTok, is pulling back from video gaming in a shift that will result in hundreds of job cuts. “Mobile gaming revenue is in decline while user acquisition costs are rising,” he told CNN. She suggested ByteDance was simply looking to cut its losses, particularly since gaming still made up just a tiny sliver of its business. “[Even] if ByteDance exits game development and publishing, it will not dramatically impact their own business,” she added. China is the world’s biggest mobile and PC gaming market, according to Niko Partners.

---

Persons: Hong Kong CNN — ByteDance, Nuverse, ”, ByteDance, Niko, we’ve, ” “, “, Lisa Hanson, Niko Partners, Neil Barbour, Tencent, ” Hanson, Hanson Organizations: Hong Kong CNN, CNN, Niko Partners, Big Tech, P Global Market Intelligence, “ Mobile Locations: Hong Kong, Beijing, Pico, China