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Search resuls for: "Neha Dharmapuram"


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Insider is compiling our fourth annual list of talent managers and agents signing TikTok creators. For talent agents and managers, there are heaps of money to be made from signing influencers who have built devoted followings on the app. And TikTok has made it easier for talent without industry connections to break into entertainment. Being a short-form content creator in 2023 requires having a presence on YouTube, Instagram, Snapchat, and a variety of other apps. Insider is compiling our fourth annual list of the most influential talent managers and agents that help TikTok creators jumpstart their careers.
Persons: influencers, TikTok, Neha Dharmapuram, TikTokers Organizations: Morning
TikTok has become a de facto audition stage for musicians, dancers, comedians, and even authors. "TikTok has to find that balance with not pissing off the major labels," a music marketer told Insider. Launching a writing career via the app is real if an author can get enough attention on their videos, writers told Insider. Author Alex Aster used TikTok to post about her book idea and ultimately scored a publishing deal that ended up being worth $460,000. "That's the power of TikTok," she told Insider.
"This app is a gold mine for artists like me who are still looking for their big break," Dharmapuram said. As TikTok has ascended, popular artists from Dua Lipa to Lizzo have integrated TikTok dances into their promotional strategies and seen their songs go viral. TikTok creators, professional dancers, choreographers, and dance companies who spoke with Insider said the app had changed the way they choreographed, helped them earn more money, and given them access to career opportunities they otherwise wouldn't have had. TikTok has also given dance companies and agents access to talent they otherwise wouldn't have known about. Even dance companies like American Ballet Theatre have gotten on the bandwagon.
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