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It's been nearly 30 years but Rena Sofer still remembers her line from a classic scene on ABC's “General Hospital” in 1994 when her character jumped out of a cake to surprise her husband and his other wife. Sofer and Kurth were married for a short time after meeting on “General Hospital." All it took to slip into the character was to pick out Lois' signature nails: “I put the nails on, I was done. Executive producer Frank Valentini brought in a nail artist to work with Sofer to create nail designs to match Lois' outfits. And then you put on the outfit with the matching nails and it was like, ‘Oh my God, here she is,’" Sofer said.
Persons: It's, Rena Sofer, ABC's, , Ned Ashton, , Sofer, Lois Cerullo —, ” Sofer, Lois, ‘ Lois, ’ I’m, , Wally Kurth, Ned, Kurth, I’m, Wally, Rosabel, , Frank Valentini Organizations: , “ General Locations: East Coast, , Los Angeles
Goodby Silverstein & Partners' Margaret Johnson broke down what it takes to make a great Super Bowl ad. She said the best Super Bowl ads are funny, boosted everywhere, have purpose, and kept simple. Johnson listed the 2020 Cheetos Super Bowl spot starring Ashton Kutcher and Mila Kunis as a perfect example. Margaret Johnson, chief creative officer and partner, GS&P Goodby Silverstein & PartnersBut what makes a successful Super Bowl ad? She pointed to GS&P's 2020 Cheetos Super Bowl spot that starred a quarantined Ashton Kutcher and Mila Kunis, mugging to Shaggy's hit "It Wasn't Me."
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