New York CNN —Americans seemed more willing to spend money on Black Friday and Cyber Monday, but less willing to donate money on Giving Tuesday.
Giving Tuesday’s decline in participation is not an isolated incident, but rather, as its organization acknowledges, part of larger trends philanthropic organizations are experiencing.
According to a report by Giving USA from this past June, Americans are giving the lowest percentage of their disposable income since 1995.
Americans gave just 1.7% of their disposable income in 2022, with charitable giving declining from 2021 by 3.4% to $499.3 billion, which represents an even larger decline of 10.5% when adjusted for inflation.
“I think the numbers are very interesting in terms of Black Friday and Cyber Monday but they don’t tell you the whole picture,” said Neil Saunders, managing director of GlobalData Retail.
Persons:
“, ”, Asha Curran, Ebenezer Scrooge, Neil Saunders, ” Saunders, CNN’s Nathaniel Meyersohn, Elisabeth Buchwald
Organizations:
New, New York CNN, Black, CNN, GivingTuesday, United Nations Foundation, National Retail Federation, Adobe, Federal, GlobalData, Adobe Analytics, Charities Aid
Locations:
New York, New York City