New York CNN —Taco Bell is synonymous with tacos, just perhaps not in the mornings. For the first time, Taco Bell is adding breakfast tacos to its menu beginning October 12 for a limited time. Taco Bell even enlisted comedian Pete Davidson to apologize for some of its past breakfast food flops, like the much-maligned Waffle Taco. Breakfast sales have jumped 9% since the ads aired, with Taco Bell praising the campaign and Davidson for the turnaround. Taco Bell also announced that in celebration of National Taco Day that it’s bringing back its Taco Lover’s Pass subscription program for two days only.

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Persons: Taco, That’s, Taco Bell, Pete Davidson, Davidson Organizations: New, New York CNN, Taco Bell, Taco, NPD Group, National Taco, Yum Brands Locations: New York