She's also the star of a hit new reality TV series. "The Secret Lives of Mormon Wives," which premiered on Sept. 6, broke streaming records for Hulu, becoming its most-watched unscripted season premiere in 2024 so far. "The exposure, it's a different level," Paul says of reality TV fame. Disney/Natalie CassSubjecting yourself to reality TV editors can be risky — but if it works, it's great for businessPrior to "Mormon Wives," Neeley already had a business of her own: Babymama, a line of natal nutrition gummies. AdvertisementEven when it's chock-full of drama, the show has already been a boon for business, Neeley says.

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