Peloton isn't going under imminently, but let's be real here: No fitness fad lasts forever.
While there was a lot that went wrong, the long and short of it is that Peloton failed to read the room on its pandemic popularity.
"It's not that Peloton isn't a good business model; it's that it simply isn't a mass product but more of a niche, luxe one," she said.
Investors have soured on the company, and Peloton's once $50 billion market cap has fallen to under $2 billion.
It also has to contend with the gym, which has all sorts of classes and fitness equipment that let people mix things up, including, in many cases, Pelotons or other connected-fitness devices.
Persons:
I've, Tae, monthslong, Rina Raphael, Simeon Siegel, It's, That's, Siegel, Paul Golding, it's, Golding, there's, Raphael, Natalia Mehlman Petrzela, Emily Stewart
Organizations:
Private, BMO Capital Markets, Macquarie Capital, Google, YouTube, New School, Facebook, Business
Locations:
COVID, unsubscribing, Barre, America