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Wall Street has fallen in love with the mobile adtech and gaming company AppLovin. AppLovin's recent push into e-commerce sent its market valuation over the $100 billion milestone. Shares in the mobile ads and gaming company AppLovin have been running wild — and advertising industry insiders have a lot of questions. Jeromy Sonne, the founder of marketing AI technology company Simbiant, has been monitoring the early AppLovin e-commerce results. Advertisement"If Adam was in control, Snap could be a $100 billion business — a $200 billion, $300 billion company — and AppLovin would be stronger too," Merutka said, referring to AppLovin CEO Adam Foroughi.
Persons: AppLovin, It's, Piper Sandler, it's, Adam Foroughi, John Roque, Russell, Tim Nollen, Nollen, Cody Pfloker, Pfloker, Will Holtz, Holtz, Jeromy Sonne, he'd, hadn't, AI's Holtz, Thomson, Alex Merutka, Adam, Merutka, AppLovin execs, Foroughi Organizations: Nasdaq, Meta, Macquarie Equity, Google, AppLovin, Zynga, Thomson Reuters, Bloomberg, Nasdaq Investor Locations: AppLovin, Alto, Farmville
By one metric, Nasdaq paid around what Thoma Bravo spent on creating Adenza through the merger of two software firms, the sources familiar with the deal said. Nasdaq also hopes to cut overlapping costs, which would boost profitability and make the deal look cheaper, one of the sources said. With Adenza, Nasdaq's recurring revenues, which investors like for their predictability, will comprise around 77% of overall revenues, up from 71%. A director at one of Nasdaq's largest shareholders, whose firm supports the Adenza deal, said there were few good companies left that could be synergistic to Nasdaq. One of the sources said once Nasdaq also cuts out costs, the multiple will be closer to the mid-20s.
Persons: Thoma, Adena, Thoma Bravo, Friedman, Rosenblatt, Andrew Bond, Adena's, she's, Bond, Morningstar, Michael Miller, pushback, Adenza, Verafin, John McCrank, Paritosh Bansal, David Gregorio Our Organizations: YORK, Nasdaq, Thoma Bravo, Adenza, Rosenblatt Securities, BBB, Adenza's, Thomson Locations: United States, Europe, Adenza
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