download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewMarketing-tech firm Zenapse has raised $8 million in a seed round of funding to equip marketers with tools that drive sales. Zenapse provides a marketing graph that collects anonymous data about 150 million consumers, equivalent to 3.5 billion pieces of data. In another example, marketers use Zenapse's tools to test what images and copy people respond to, which Bernardini said indicates a person's emotions and beliefs. He said Zenapse wants to differentiate itself by using AI to infer emotional data that can spit insights out to brands quickly.

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Persons: —, Zenapse, Matthew Bernardini, Bernardini Organizations: Service, Business, Sam's, Prosper, Adobe, Naples Technology Ventures, Ben Franklin Technology Partners, Broad, BaseCamp Ventures Locations: Naples