Social listening refers to monitoring your social media for customer feedback and industry trends. Social listening isn't easy, but small-business founders say it's worth your time. Here, two small-business owners explain how social listening benefits their companies. Sharma and Arias handle most of the social listening for their companies, with help from their small teams and the tools available within social platforms. "It's very manual," Arias said, adding that her customer-care consultant helped with day-to-day social listening and responding to comments and DMs.

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Persons: SBOs, —, Ash Sharma, Sharma, Noa Arias, Bloomers, Shaula Alexander Yemini, David Wagner, Arias, Naomi Phan Organizations: Small, Service, New York, Cincha Locations: Oakland , California, New York City